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The Hyundai Santa Cruz is an automotive oddity. It’s a little bit laborious to elucidate why it hasn’t been wildly profitable. Possibly it must be. So, for its third 12 months in the marketplace, Hyundai will make simply minor tweaks to its compact pickup.
The Santa Cruz arrived in 2022, at about the identical time because the Ford Maverick. The pair have been the primary true small pickups on the American market in virtually a decade. They crammed a distinct segment that had sat unfilled for a very long time – pickups sufficiently small to be handy in city settings however nonetheless able to hauling residence a weekend’s value of tasks from the ironmongery shop.
One – the Maverick — rocketed to gross sales success. Ford lately warned that it’s going to most likely promote out of 2024 Mavericks rapidly, simply because it did in 2023 and 2022. The opposite – the Santa Cruz – has remained a footnote and a uncommon sight.
But the Santa Cruz has most of the similar virtues because the Mav, plus a for much longer guarantee. Our check driver referred to as the 2023 Santa Cruz “an unconventional pickup truck” however “the proper truck for a lot of drivers” with its SUV-like consolation and purposeful mattress.
So Hyundai will double down for the 2024 mannequin 12 months, making few adjustments.
Mild Off-Highway XRT Trim
The Santa Cruz features a trim stage and loses a trim stage for 2024. The mid-level SEL Premium trim disappears, changed by a sporty XRT version. The XRT boasts all-season tires and scratch-resistant fender cladding to make the Santa Cruz barely extra able to gentle off-roading. It additionally brings purposeful aspect steps for added practicality. Darkened trim lends it new type, and H-Tex fake leather-based seating (however actual leather-based on the steering wheel and shift knob) lend it a little bit luxurious.
All 2024 Santa Cruz fashions now get customary lane-keeping help with a brand new haptic suggestions system that vibrates the steering wheel to warn you you’re drifting.

2024 Hyundai Santa Cruz Pricing:
| Trim | MSRP |
| SE front-wheel drive (FWD) | $26,650 |
| SE all-wheel drive (AWD) | $28,150 |
| SEL FWD | $29,400 |
| SEL AWD | $30,900 |
| Evening AWD | $38,210 |
| XRT AWD | $39,850 |
| Restricted AWD | $41,070 |
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