[ad_1]
Ford has minimize F-150 Lightning costs by practically $10,000 on some configurations of the all-electric pickup, whereas different variants are seeing value cuts by a minimum of $6,000.
Citing elevated plant capability, manufacturing scaling, value reductions, and enhancing uncooked battery materials prices, Ford stated it was capable of scale back the worth of the F-150 Lightning to make it extra reasonably priced to prospects.
Whereas the Rouge Electrical Car Middle in Dearborn, Michigan, is being upgraded to assist triple the manufacturing charge of the all-electric pickup to 150,000 yearly this fall, Ford is aiming to cut back prices to compete with the assorted EV vehicles which can be on and are coming to the market.
Ford F-150 Lightning gross sales up over 100% in Q2 2023 vs 2022
REVC is presently closed as a result of upgrades as they’re nearing completion. Nonetheless, the upgrades are already taking impact on the worth of the autos.
Ford’s cuts have introduced the Professional configuration, which is essentially the most reasonably priced, to under $50,000 as its value was adjusted by $9,979. The XLT 311A was additionally minimize by this quantity and now begins t $54,995. Different fashions have been introduced down by $8,479, $8,879, $6,979, and $6,079.
- Professional – $49,995 – down $9,979
- XLT 311A – $54,995 – down $9,479
- XLT 312A – $59,995 – down $8,479
- XLT 312A Prolonged Vary – $69,995 – down $8,879
- Lariat 510A – $69,996 – down $6,979
- Lariat Prolonged Vary – $77,495 – down $8,479
- Platinum Prolonged Vary – $91,995 – down $6,079
The launch of the F-150 Lightning was at maybe the worst doable time for Ford, as rising supplies prices and provide constraints had hiked the price of the truck from its initially projected costs. At one level, Ford anticipated the Professional to be slightly below $40,000.
Chief Buyer Officer for Ford, Marin Gjaja, commented on this:
“Shortly after launching the F-150 Lightning, quickly rising materials prices, provide constraints, and different elements drove up the price of the EV truck for Ford and our prospects. We’ve continued to work within the background to enhance accessibility and affordability to assist to decrease costs for our prospects and shorten the wait occasions for his or her new F-150 Lightning.”
Ford can be providing a bonus $1,000 off for retail prospects who construct an XLT, Lariat, or Platinum F-150 Lightning via their vendor or Ford.com. This supply is legitimate from July 6 to July 31.
Ford EV drivers may even have entry to 12,000 Tesla Superchargers subsequent yr attributable to a deal between the 2 firms that was reached earlier this Summer season.
I’d love to listen to from you! When you have any feedback, issues, or questions, please e-mail me at joey@teslarati.com. You can too attain me on Twitter @KlenderJoey, or when you have information suggestions, you may e-mail us at suggestions@teslarati.com.
[ad_2]