Ever since Cadillac unveiled the Celestiq ultra-luxury electrical sedan in October 2022, we knew it was going to be the costliest EV constructed on GM’s Ultium platform.

On the time, Cadillac mentioned the Celestiq would value over $300,000, and we now know precisely how a lot over $300,000 that’s: quite a bit, because it seems. Cadillac executives mentioned this week the Celestiq will begin as a “clean canvas” priced round $340,000 earlier than patrons add their private finishes.

Cadillac world chief advertising and marketing officer Melissa Grady Dias revealed the beginning worth in a LinkedIn publish and famous that it doesn’t embody delivery. The vacation spot cost might be disclosed later, a Cadillac spokesperson informed Automotive Information.

Grady Dias mentioned the carmaker has seen sturdy demand for the Celestiq since its reveal final 12 months, though she did not present specifics. Cadillac has not disclosed the variety of preliminary patrons for the Celestiq but, however chief engineer Tony Roma mentioned in December that buyer curiosity lined the primary 18 months of manufacturing. Do not count on an enormous quantity, although; he additionally mentioned the automaker will have the ability to make two automobiles per day.

“Since its introduction, we have seen extraordinarily excessive demand for Celestiq. Shoppers who start this bespoke journey can personalize their Celestiq and make it a real reflection of their persona – the probabilities are infinite. The bespoke spirit of Celestiq might be decided by the shopper’s stage of curation, however the clean canvas will begin at roughly $340,000 MSRP.”

Melissa Grady Dias, Cadillac world CMO

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She added that the posh model will notify patrons beginning this week that they will start the method to design their automobiles. No two Cadillac Celestiq sedans are anticipated to be alike after patrons tailor them to their particular person tastes. Prospects will select a dealership earlier than they end designing their automobiles.

“Engaged shoppers and their Celestiq Licensed Vendor of selection might be guided via a design session course of by a Cadillac concierge, devoted to helping them with each side of their automobile design journey. As shoppers create their individualized Celestiq, they are going to have the chance to work with a number of the world’s most gifted designers to make sure their imaginative and prescient is totally understood and executed with excessive precision.”

Cadillac will construct the Celestiq by hand at GM’s World Technical Middle in Warren, Michigan, marking the primary time a manufacturing automobile is made there. The Cadillac Celestiq will debut for the 2024 mannequin 12 months, however the automaker didn’t say when deliveries will begin. Nonetheless, Tony Roma beforehand mentioned that manufacturing would begin in December 2023.

The corporate is within the means of changing a constructing on the tech heart campus into Cadillac Home at Vanderbilt, named after designer Suzanne Vanderbilt, who labored for Cadillac after becoming a member of GM Design in 1955.

The constructing will home a concierge service for Celestiq shoppers from world wide to design their automobiles. The Cadillac spokesperson mentioned the ability is almost full and can open this summer season.