Cadillac was critical when it stated pricing for the Celestiq EV flagship would begin above $300,000.

In a LinkedIn put up final week, Cadillac chief advertising and marketing officer Melissa Grady Dias introduced the beginning of buyer commissions for the hand-built hatchback, and confirmed the bottom worth is roughly $340,000 earlier than vacation spot.

That base worth is for what Dias referred to as a “clean canvas,” which means precise transaction costs of particular buyer vehicles will possible be larger as soon as factoring in personalised choices. Cadillac hasn’t offered full particulars on what these choices will likely be, however they’re anticipated to be intensive, extra in keeping with Rolls-Royce or Bentley than a typical Cadillac.

2024 Cadillac Celestiq customization at Cadillac Home at Vanderbilt

Clients will likely be put in contact with an on-call concierge, in addition to Cadillac’s designers, to spec their vehicles. Clients may also be invited to go to, both bodily or nearly, a brand new Cadillac Home location on the Basic Motors Technical Middle in Warren, Michigan, the place the Celestiq will likely be constructed in restricted numbers.

Manufacturing begins in December at an anticipated price of simply 1.2 vehicles per day, which means annual manufacturing will likely be lower than 500 models. Deliveries are scheduled to start out in 2024, a comparatively fast flip contemplating the preliminary Celestiq present automotive was solely revealed in July 2022. Dias stated there’s been “extraordinarily excessive demand” for the Celestiq, however did not affirm whether or not the entire first-year construct slots had been crammed.

The Celestiq is predicated on GM’s Ultium part set, on this case utilizing a 111-kwh battery pack anticipated to allow about 300 miles of vary. Electrical motors for every axle present a mixed 600 hp and 640 lb-ft of torque, which Cadillac says will get the Celestiq from 0-60 mph in 3.8 seconds.

2024 Cadillac Celestiq customization at Cadillac Home at Vanderbilt

DC quick charging at 200 kw can add an estimated 78 miles of vary in 10 minutes. The Celestiq may also function four-wheel steering, a four-panel glass roof, and a 55-inch dashboard-spanning show with parts (referred to as “digital blinds”) that may darken a part of the display screen to assist stop driver distraction.

GM goals to make Cadillac all-electric by 2030. The Celestiq will not contribute a lot to that purpose in gross sales quantity, nevertheless it may produce a halo impact for different Cadillac EVs, such because the Lyriq and forthcoming Escalade IQ.