On-line market carwow is launching a brand new marketing campaign to spice up retailers’ new automotive gross sales efforts in the course of the essential September plate-change month. 

The advertising, which runs for the entire of September, will guarantee retailers’ new automotive presents are delivered to carwow customers throughout its website by way of show promoting, devoted marketing campaign pages and tailor-made callouts.

Provides shall be promoted by way of carwow’s homepage and ‘on-line showroom’ takeovers, by way of buyer emails to carwow’s database of two.5 million in-market potential consumers and on carwow’s Instagram channel which has 1.3 million followers. 

Further platform performance has additionally been developed for the marketing campaign, permitting sellers to higher showcase options and advantages past asking costs.

Supplier-specific enhancements, similar to a house charger supply with the acquisition of an EV, or incentives on part-exchanges, can now be extra simply communicated to consumers by way of bespoke banners built-in with listings.

carwow stated 47% of all carwow’s new-car supplier companions participated in its March 2023 plate-change marketing campaign, which led to one of many highest-ever peaks in demand, leading to a 28% improve in enquiries.

The corporate anticipates that the September marketing campaign will entice even greater ranges of uptake from its new automotive supplier companions.

Sally Foote, UK MD at carwow, commented: “July’s SMMT figures present that the brand new automotive market has grown repeatedly for a full yr, and it’s one thing we’re additionally seeing mirrored in our knowledge, with buyer enquiries to sellers in July up 36%, year-on-year.

“That stated, rising rates of interest and cost-of-living challenges might result in customers needing further causes to purchase. This September may very well be extra necessary than ever for sellers, and we’re eager to assist our companions maximise each alternative.”