Bentley Motors has created a brand new absolutely immersive, progressive and digitally partaking buyer expertise at its Crewe headquarters.

From 1 September, clients will have the ability to create their very own Bentley design in addition to having fun with the 3D expertise that brings the story of Bentley’s lengthy and wealthy historical past to life.

This growth is a part of its £2.5 billion funding in future product growth and the Bentley headquarters which employs over 4,000 folks. 

Bentley clients shall be welcomed by a devoted host who will create a personalised manufacturing unit tour to encourage and stimulate concepts for his or her ultimate specification. 

A brand new buyer expertise space within the Excellence Centre for Automobile End will supply the chance to create a bit of customized artwork.

Shoppers shall be invited to select from a spread of the most recent paint finishes, sustainable hides, stitching designs, best wooden veneers, hoods, carpets and seatbelt varieties with design consultants available to offer recommendation on mixtures and aesthetic. 

The devoted wooden store with greater than 9 sustainable wooden finishes from around the globe will allow clients to pick their very own veneers and learn the way their automotive shall be precision e-book and mirror matched. Bespoke finishes akin to stone, carbon fibre and machine turned aluminium are additionally provided. 

Caren Jochner, world head of brand name expertise at Bentley, stated, “Now we have invested closely to offer the service our shoppers anticipate and are actually offering interactive immersive options that may allow every buyer to study and work together in addition to making a legacy and alternative to put money into a bit of Bentley historical past.

“Our buyer expertise centre, CW1 Home, is a spot the place we will entertain our clients in an unique surroundings they usually can get pleasure from being immersed within the Bentley model. The talent and keenness of our craftspeople who work with the best supplies is now supported by immersive digital improvements such because the 180-degree present in Lineage and our new Phygital Desk creates alternatives for shoppers to customize their most popular manufacturing unit tour utilizing contact display screen know-how.”