For one more yr working, Toyota has been named the world’s most dear automotive model in Interbrand’s Finest World Manufacturers 2023 report. The Japanese carmaker ranked sixth general in a listing that features 100 manufacturers, and is one among simply three automotive manufacturers to crack the highest ten, the opposite two being Mercedes-Benz and BMW.

Outdoors the highest ten, different automotive manufacturers that made the lower embody Tesla, Honda, Hyundai, Audi, Porsche, Volkswagen, Ford, Nissan, Ferrari and Kia. In complete, solely 13 manufacturers from the automotive sector have been a part of the Finest World Manufacturers 2023 report, down from 15 in 2022.

In accordance with Interbrand, the methodology to find out a model’s worth is predicated on three key analyses, together with the monetary efficiency of the branded services or products, the function the model performs in buy choices in addition to the model’s aggressive energy and its and its means to foster loyalty, thereby making certain sustainable demand and revenue into the long run.

With a model worth of USD64.5 billion (+8% from 2022), Toyota retained its high spot within the automotive section forward of second-place Mercedes-Benz with USD61.4 billion (+9% from 2022), though the latter did enhance to seventh place general from eighth final yr.

In the meantime, BMW’s model worth of USD51.2 billion (+10% from 2022) was sufficient to maintain it within the third spot amongst automotive manufacturers, whereas additionally enhancing to tenth general from thirteenth place in 2022. The Munich-based carmaker additionally leapfrogged Tesla, which dropped to fourth amongst automotive manufacturers and staying put in twelfth general with a model worth of USD49.9 billion (+4% from 2022).

Additional down the rankings, Honda maintained its fifth place with USD24.4 billion (+7% from 2022) and is twenty seventh general. It’s adopted by Hyundai and Audi, each staying put in sixth and seventh respectively.

Porsche is one other German automaker to register an enchancment in model worth by overtaking each Volkswagen and Ford to be in eighth with USD16.2 billion. As for the final three manufacturers, Nissan, Ferrari and Kia noticed no change to their positioning when it comes to model worth amongst automotive manufacturers. In comparison with final yr’s report, Land Rover and MINI weren’t shortlisted in 2023.

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