Regardless of robust EV gross sales progress, the ratio of U.S. automobile customers tired of shopping for an EV is rising, based on a brand new J.D. Energy survey.

“High-line metrics on general EV market share, availability and affordability have been on a long-term upward pattern,” J.D. Energy stated in a press release, “however beneath these headline numbers we’re beginning to see some shopper behaviors that recommend a potential bifurcation of the automotive market.”

J.D. Energy’s information present the variety of customers “impossible” to think about an EV buy within the subsequent 12 months reached 21% in March. That is up 2% from the month earlier than and the very best “impossible” response J.D. Energy had ever seen. 

2023 Hyundai Ioniq 6

Worth and charging have been the most important causes survey respondents rejected EVs. Of these “impossible” and “considerably unlikely” to think about an EV, 49% cited each “lack of charging station availability” and “buy worth” as causes for his or her disinterest in EVs. “Restricted driving distance per cost” and “time required to cost” have been additionally continuously cited, with 43% and 41% of respondents, respectively, itemizing them as elements in avoiding an EV buy.

On pricing, J.D. Energy pointed to the continued confusion over the federal EV tax credit score and its tighter necessities, which the agency argues affect affordability however reduces the variety of qualifying EVs. EV costs themselves are additionally fairly unstable in the intervening time, which may be dissuading shoppers.

On charging, J.D. Energy has present in earlier research that clients are way more happy with the Tesla Supercharger community, though they’ve soured a bit with house charging resulting from surging house electrical energy costs, primarily within the Northeast.

7-Eleven 7Charge EV fast-charging station

Nonetheless, it is price remembering that these findings come within the context of robust EV gross sales progress. EVs represented 7.3% of all U.S. new-car gross sales in March, based on J.D. Energy. That is down from 8.5% in February, however nonetheless an enormous enhance from EVs’ 2.6% market share in February 2020.

And whereas this survey signifies EV holdouts could also be digging of their heels, the final angle towards EVs and EV coverage seems remarkably optimistic. Though the coverage itself may be political, polls have repeatedly discovered that the concepts behind the coverage—and EV adoption itself—is not so partisan.