Commercial characteristic from Supagard

As we welcome the New Yr, it is worthwhile to replicate upon a turbulent 2023. Amidst world unrest, inflation, and hovering rates of interest, shoppers grappled with the affect on their each day lives – significantly with utilities, meals prices, and gas bills taking centre stage. This difficult panorama prompted a shift in how people allocate their disposable revenue.

Notably, Supagard has keenly noticed the evolving shopper panorama. Within the face of dealerships needing to maximise income with fewer models bought, there is a new emphasis on offering prospects with merchandise that improve their lives. Managing Director David Paterson expressed, the corporate’s paint and inside safety choices are designed to lengthen the looks of a buyer’s automobile. This transformative system proves to be a helpful asset, particularly for many who select to carry onto their automobiles for an prolonged interval.

Final 12 months marked Supagard’s thirty fifth anniversary with the introduction of our sustainability journey, extending an invite to each present and new prospects to hitch us in our dedication to a extra environmentally pleasant world. A collective resolution at Supagard led to the transformation of our total bottle vary from black to silver. This intentional shift to silver, a color simply recyclable, was complemented by an extra enchancment – the bottles at the moment are manufactured from 40% recycled plastics.

James Smyth, our Technical & Buying Director, was additionally delighted to fabricate a brand-new buyer handover bag, utilizing thread constructed from recycled plastic bottles – all with out decreasing the general high quality of the product. We have now calculated this is able to have an effect of utilizing over 10 million recycled bottles over the subsequent 5 years.

James Smyth observes that the 2023 launch has surpassed all expectations concerning buyer engagement and assist for our sustainable idea. This then prompted the query, how does Supagard preserve its place on the forefront of innovation and sustainability?

For 2024, our focus has shifted in direction of a brand new path, scrutinizing the chemical compositions of our merchandise to discover avenues for enhancing their environmental friendliness. As an organization we delight ourselves on utilizing the very best quality chemical substances in our merchandise, all the time guaranteeing they’re totally compliant with UK REACH guidelines.

Supagard are poised to introduce a brand-new product to the trade, anticipated to turn into an indispensable merchandise for all shoppers. Smyth lately revealed that after three years of intensive analysis, this chemical innovation is able to be welcomed by all. Smyth envisions that this introduction will redefine shopper buying preferences in 2024 and contribute considerably to revenue era throughout the seller community.

Supagard invitations you to attach with their firm, the place innovation meets goal, and each interplay is a chance to make a constructive affect.

In case you are , contact Technical & Buying Director, James Smyth:

Electronic mail – james.smyth@supagard.com or Name – 0141 633 3005.