“With New Lancia Ypsilon, the primary automotive of the brand new period of the model, we’re relaunching, beginning once more from Italy. Its design is impressed by the model wonderful previous, now reinterpreted in a contemporary method. The mannequin represents the final word expression of onboard consolation and design, featured by category-leading expertise and connectivity but all the time easy and intuitive, in good Lancia type. This outcome was additionally achieved due to the collaboration with Cassina, that along with our Centro Stile in Turin designed a real front room, impressed by the welcoming Italian houses” acknowledged Luca Napolitano, CEO of the Lancia model.

NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA

NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA – out there in Italy in 1906 licensed and numbered models as a tribute to the yr Lancia was based – cements the bond between two excellent manufacturers of their respective sectors: automotive and inside design. It represents the subsequent steps in a journey that started with the interiors of the Lancia Pu+Ra HPE idea automotive: the 2 manufacturers are linked by shared values similar to a vocation for analysis and innovation, respect for his or her previous and custom, in addition to consideration to environmental points.

Combining custom and innovation consistent with the model’s pure and radical design language, New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the primary automotive impressed by the world of Italian furnishings. It epitomizes design, consolation, and onboard well-being.

The mannequin displays the utmost consideration to each stylistic element, from the choice of the supplies to the selection of colours: blue is used as the enduring hue of Lancia custom, showing each contained in the automotive and out.

A smooth blue velvet in 100% recycled yarn envelops the seats with “cannelloni” sample and double stitching, with the identical coloration echoed within the accents on the door panels and dashboard creating a chic and coordinated inside house.

Lancia blue additionally options within the mannequin’s distinctive, elegant, and up to date bodywork: it blends in with the black of the alloy wheels and their darkish dressing, leading to a refined and uniform visible impression, with no chrome plating.

One other of the best hallmarks of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the Cassina multifunctional “tavolino”, a brand new design component made from bio-based plastic that emphasizes the model’s manufacturing expertise. It’s the first “tavolino” seen inside a automotive, utilized by Lancia to create a welcoming and hospitable house consistent with its historic values. The passenger compartment subsequently turns into an genuine ‘front room,’ to ensure the consolation typical of Italian houses: a harmonious and stylish house.

The Italian spirit, consolation and reinterpretation of custom are among the many values which have guided the 2 manufacturers on this journey of collaboration, the place reinterpretation of custom means redesigning the Lancia custom utilizing modern recycled and recyclable supplies, as in the primary parts within the recreation of a ‘front room.’  One instance is the brand new use of a historic and iconic materials similar to “Panno” Lancia, now given a brand new identification by means of a up to date materials: velvet, used within the seats and their backrests with a “cannelloni” sample. The remainder of the construction is made from recycled PVC. Electrical, massaging, and heated seats make them veritable armchairs to maximise in-car well-being, additionally ensured by the nice acoustic consolation.

Powered by a 100% electrical motor, the mannequin presents a spread of as much as 403* km within the WLTP mixed cycle, with quick charging to extend the automotive’s battery stage from 20 to 80% in simply 24 minutes, or sufficient for 100 km in 10 minutes. The New Lancia Ypsilon is supported by Free2move Cost, an entire and built-in 360° ecosystem that goals to supply uninterrupted automotive charging and power administration, to meet all buyer necessities at residence or on the highway.

The New Lancia Ypsilon reinterprets with a contemporary twist the historic entrance grille, now revisited utilizing three rays of sunshine. It additionally highlights the Lancia lettering on all future fashions, the enduring spherical LED taillights – impressed by the legendary Lancia Stratos, the modern S.A.L.A. (Sound Air Mild Augmentation) infotainment system, a pillar of Lancia’s easy expertise, along with Degree 2 autonomous driving, to journey out of city extra safely and with a simplified in-car expertise.

The New Lancia Ypsilon is a great metropolis automotive. The parking help system makes the automotive simpler to drive and maneuver within the metropolis, courtesy of cameras and entrance and rear sensors that facilitate parking. The 2 10.25” screens (instrument cluster and digital radio) clearly show driver info and may be custom-made by way of each format and colours. The tech specs are accomplished by the keyless entry and begin system and, for many who can’t tear themselves away from their private gadget, a wi-fi cellphone charger and Bluetooth Android Auto/Apple CarPlay.
The New Lancia Ypsilon represents step one within the Renaissance of the model, whose clear and bold electrification technique is continuing consistent with the Stellantis “Dare Ahead” strategic plan.

Lancia and Cassina, Two Excellent Italian Manufacturers

The brand new Lancia Ypsilon is the primary automotive of the model’s new period and completely embodies Lancia’s new method and new modus operandi.

The partnership between Lancia and Cassina takes the type of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA, whereby each manufacturers – excellent of their respective fields – proceed the journey they launched into with the interiors of the Lancia Pu+Ra HPE idea automotive.

Combining custom and innovation consistent with the model’s pure and radical design language, New LANCIA YPSILON EDIZIONE LIMITATA CASSINA epitomizes design, consolation, and onboard well-being, made doable by the collaboration with Cassina – an excellent Italian model within the area of high-end furnishings, mirrored within the consideration to the stylistic particulars and the selection of supplies and colours.

The shared journey between Lancia and Cassina is impressed by “The Cassina Perspective”, i.e. the corporate imaginative and prescient of mixing essentially the most modern merchandise with icons of modernity to create welcoming environments, in accordance with a novel code of excellence in design.

The image of this collaboration and the hallmark of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the Cassina multifunctional “tavolino”, a brand new design component that underlines the model’s manufacturing expertise. It’s the first “tavolino” seen inside a automotive, utilized by Lancia to create a hospitable and welcoming house consistent with its historic values. The “tavolino”, made from bio-based plastic with saddle-leather upholstery, epitomizes craftsmanship.

The multifunctional “tavolino” desk additionally makes the automotive’s passenger compartment an genuine ‘front room,’ to ensure the consolation typical of Italian houses: an area to be skilled in a harmonious and stylish synthesis.

The values which have guided the 2 manufacturers on this journey are the Italian spirit, a style for the enduring, innovation, analysis, and respect for custom, in addition to consideration to environmental points. Respect for custom means redesigning Lancia custom utilizing modern recycled and recyclable supplies, as in the primary parts within the recreation of a ‘front room,’ produced in accordance with processes aiming in the direction of higher sustainability. One instance is the brand new use of a historic and iconic materials similar to Lancia material, now given a brand new identification by means of a up to date materials: the seats and backrests characteristic a ribbed weave and double-stitched velvet in 100% recycled yarn, a traditionally iconic coloration for each Lancia and Cassina, with the remainder of the seat construction in recycled PVC. The identical blue can also be echoed within the dashboard and in accents on the door panels and dashboard, creating a chic and coordinated inside.

New Design Language for the Bodywork

The brand new Lancia Ypsilon is the primary manufacturing automotive to use Lancia Pu+Ra Design (the title a mix of ‘pure’ and ‘radical’), the one-of-a-kind Lancia design language destined to final over time. Emphasizing the mix of custom and innovation, the mannequin brings the model into the brand new period utilizing vocabulary untypical for the automotive trade: the volumes are created by superimposing successive layers, including and intersecting fundamental and iconic shapes. The bodywork options the smooth, elegant pure, and sensual shapes of the Aurelia and Flaminia, mixed with essentially the most fashionable expressions of radicalism impressed by the model’s sporting historical past, embodied by the famend Stratos and Delta, and by the language of structure, furnishings, and trend.
The reference to the model’s most brutal soul emerges clearly within the automotive’s rear, which options the best lighting system within the section by way of expertise and extent. New Lancia Ypsilon consists of iconic spherical full-LED headlights, recalling the unforgettable Lancia Stratos, a legendary mannequin on this planet of rallying. The 2 headlights now include a brand new design component, the letter Y, an excessive symbolic synthesis organized horizontally inside the circumferences, framing the brand new Lancia lettering. The Y is made with a brushed stainless-steel end, marked out by the unique font impressed by one of many excellent Italian industries most carefully linked to the model’s historical past, trend, the hallmark of the model’s future to extend its attraction and fixed contemporaneity.

An excellent dialog between purity and radicalism, additionally emphasised by the Ypsilon lettering that seems on the rear, the ‘handwritten’ characters are impressed by iconic and historic Lancia vehicles that symbolized purity, such because the Fulvia, Flavia and Flaminia.

The brand new lettering additionally options on the shiny black entrance, impressed by the Lancia Beta Montecarlo. The Lancia inscription stands out above a contemporary reinterpretation of the historic grille, the ‘chalice’, taken ahead into the long run by the futuristic three rays of LED mild that make it iconic, memorable, and recognizable from afar, each day and evening. This double signature of ‘chalice lettering’ is because of seem on the entrance of all three of the model’s new fashions: a ‘chalice of sunshine’ that just about embraces the model title and clearly marks Lancia’s new identification because it enters the electrical period.

One other characteristic is the refinement of the brand new brand, a Progressive Basic component marking the model’s entry into electrical mobility, transforming all of the hallmarks of the historic model – the steering wheel, flag, protect, lance, and inscription – in a reinterpretation with a contemporary twist to drive them forward into the long run. All these constituent components of the model symbolize Lancia’s the Aristocracy and heritage, simplified by way of strains and shapes, and positioned in a brand new steadiness that expresses innovation, premium positioning, and the Italian spirit, with a contact of eclecticism added by the asymmetrical lance.

Easy Know-how for a Greatest-in-Class Metropolis Automotive

The New Lancia Ypsilon is a great metropolis automotive that stands out within the city atmosphere for its ease of driving, dealing with, and sequence of best-in-class options. Certainly, the New Lancia Ypsilon embodies the model’s imaginative and prescient by way of expertise and infotainment. Lancia expertise is user-friendly, easy, and intuitive, to facilitate the client in-car expertise, welcoming them in and making them “really feel at residence”, wherever they’re.

The pillar of this idea is S.A.L.A., a digital and clever interface that features the important parameters to create a cushty driving expertise, in good Lancia type. In Italian, SALA means ‘front room’, however on this case it stands for Sound Air Mild Augmentation, an infotainment system that brings collectively the audio, local weather management and lighting features. The motive force and passengers can subsequently regulate the inside atmosphere on the mere contact of a button.

The automotive’s audio system was specifically created by a Lancia sound designer. The air-con system is fitted with a high-efficiency filter that may take away as much as 99% of dangerous particles, for a more healthy and extra snug passenger compartment. The in-car lighting may be absolutely custom-made by merely tapping the show, to create an unique environment together with the ambient lighting operate.

The S.A.L.A. system means the New Lancia Ypsilon ‘front room’ can adapt to the temper on the time, instantly altering the music, air, and light-weight contained in the passenger compartment.

And the ‘front room’ can also be expressed by means of different in-car parts, such because the adjustable, massaging, and heated electrical seats, become veritable armchairs with a ribbed weave, with the seat and backrests in blue velvet in 100% recycled yarn. All that is made much more participating by the nice acoustic consolation of the passenger compartment, to maximise in-car well-being.

The expertise aboard the New Lancia Ypsilon is made much more stress-free by its big selection of apparatus. The standout options are the keyless entry and begin system and parking help, the perfect commonplace spec within the section, consisting of cameras with a 180° view and entrance and rear sensors to facilitate maneuvers and a twin display screen, the most important show within the class with a complete diagonal of 20.5”, and a ten.25” digital instrument panel/radio that may be custom-made by way of each format and colours.

S.A.L.A. additionally comes with Bluetooth Apple CarPlay and Android Auto as commonplace, a wi-fi cellphone charger, and three USB-C ports, for many who can’t tear themselves away from their private gadget. The infotainment system is complemented by S.A.L.A. HUB, the digital assistant that improves the connection between automotive and driver, emphasizing the high-tech nature of the automotive. Lastly, to finish the driving expertise, the New Lancia Ypsilon is the one mannequin within the section with Degree 2 Autonomous Driving as commonplace, to journey out of city in higher security and to simplify the driving expertise, so Lancia clients can absolutely benefit from the in-car atmosphere. Degree 2 Autonomous Driving mechanically adjusts cruising velocity and trajectory, utilizing Adaptive Cruise Management and Lane Centering. Degree 2 Autonomous Driving, which may be activated between 30 and 150 km/h, consists of Visitors Jam Help with Cease&Go operate, to restart the automotive mechanically when caught in site visitors, for a extra snug drive.

New Lancia Ypsilon: First Automotive of the Model’s New Period

In its full-electric model, the New Lancia Ypsilon is the model’s first 100% electrical automotive. The mannequin represents entry into the period of electrical mobility, embodying its imaginative and prescient by way of vary, charging time and effectivity for market-leading efficiency.

With a 156-hp/115-kW energy unit and a 51-kWh battery, making it best-in-class within the premium hatchback B-segment, the New Ypsilon boasts a spread of as much as 403* km within the WLTP mixed cycle, with quick charging in 24 minutes (from 20% to 80%) or sufficient for 100 km in 10 minutes. The automotive’s gas consumption stands between 14.3 and 14.6 kWh per 100 km.

Lancia’s clear and bold electrification technique consists of the launch of three new fashions, one each different yr. New Lancia Ypsilon is launching within the BEV model, powered by a full-electric powertrain. Consistent with the Stellantis “Dare Ahead” strategic plan, from 2026 Lancia will solely be launching 100% electrical fashions.

Straightforward Charging Anytime, Anyplace, Courtesy of Free2move Cost

New Lancia Ypsilon is supported by Free2move Cost, an entire and built-in 360° ecosystem for tailored charging and power administration, accessible to all Lancia clients.
Lancia’s aggressive options simplify the charging course of at residence and on the highway, for the perfect expertise aboard an electrical car.

Free2move Cost House offers personal clients with assist for the set up, financing, and guarantee of residence charging techniques, in addition to different energy-related {hardware} and providers.

Free2move Cost Go ensures entry anyplace, anytime to the broadest and finest maintained community of public charging factors.

This modular construction allows Free2move Cost’s promise of e-ABC, “simple to All the time Be Charged” to take form. Preserving absolutely charged always is straightforward due to an built-in system of {hardware}, software program, and charging providers that meet all of the wants of EV clients, anyplace and anytime.

The system can also be structured to grasp consumer wants and optimize general power administration, leading to a decrease complete value of use and maximizing environmental advantages.

Free2move Cost subsequently contributes to reaching the objectives set out within the Stellantis “Dare Ahead” strategic plan, together with 100% battery electrical autos in Europe by 2030.

New Lancia Ypsilon: Model and Innovation for a New Viewers

New Lancia Ypsilon, your entire Stellantis Group’s first hatchback within the premium B-segment, demonstrates the centrality of buyer consolation in its much more spacious passenger compartment: the automotive is longer, wider, and fitted with 17” alloy wheels, bigger than the earlier Ypsilon’s. All these specs give the automotive a chic and futuristic connotation.

The mannequin has been revolutionized in comparison with the way it was, reflecting the traits of the audience it’s designed for: New Lancia Ypsilon’s supposed clients are youthful, in an age vary between 40 and 45. Their profile can also be oriented in the direction of type and technological innovation, consideration to environmental points, and sensitivity to the newest tendencies. The automotive thus turns into an expression of the goal clients themselves, a nifty projection of the city and lively life-style they undertake.

NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA: a Complete, Reassuring Supply

The unique New LANCIA YPSILON EDIZIONE LIMITATA CASSINA model might be out there with a monetary supply in collaboration with Stellantis Monetary Providers: a down cost of €9,800 together with a authorities eco-incentive to commerce in a car as much as EU4; month-to-month installments of €200 for 35 months that embody the “Straightforward Wallbox” residence charging answer, made doable by the assist providers offered by Free2Move Cost; and a 3-year/30,000-km guarantee. Nominal annual rate of interest 4.99%, APR 6.76%. Financing legitimate for 3 years, after which clients can optionally preserve the automotive by paying the rest of €22,854 or can alternatively return or substitute the automotive on the finish of the contractual interval. Supply legitimate till February 29, 2024.

The brand new communications marketing campaign

The communications marketing campaign tells the story of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA by way of Italian type, onboard consolation, easy and intuitive expertise, and design cues, corresponding to these present in a powerful Italian residence. The narrative performs out in a long-distance cellphone dialog between Milan, the place the lead actor travels by means of the streets of town heart aboard the silent electrical automotive, and the house of the main actress on the shores of a shocking Italian lake.

The person describes a chic, shiny atmosphere, that includes Italian designer furnishings with a really excessive stage of technological content material, suggesting he’s referring to his own residence. In the meantime, the lady strikes round in a complicated, Cassina-furnished atmosphere, overlooking an attractive Italian panorama.

Visually, the 2 predominant roles are accompanied by an alternation of iconic photographs of typical Italian landscapes, with a gradual deal with the automotive’s particulars, revealed little by little.

The paradox is just clarified within the finale, when the lead actor arrives on the lady’s residence, solely to seek out that she has gone out. Truly, she has left the villa within the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA, and says she is “at his place.”

Accessible in digital, print, and show codecs, the communications marketing campaign was conceived by the artistic company 777, led by director Martin Werner, for the Film Magic manufacturing home.
Media planning is dealt with by Starcom, with social media handled by Publicis Sapient.

New Company Id for a Revamped Vendor Community in Italy

Italy has all the time been Lancia’s stomping floor and the model needs to relaunch proper right here, with a brand new and devoted distribution community. The variety of sellers has been decreased from 230 to 160, 100 of which have already been absolutely renovated. The rest might be completed within the first few months of this yr, for the launch of the New Lancia Ypsilon.

Lancia showrooms characteristic the brand new Company Id, reflecting the 4 pillars underpinning Lancia’s strategic plan: high quality, electrification, sustainability, and an modern gross sales mannequin.
The brand new shops turn into veritable boutiques, that includes a transparent and harmonious architectural language and a chic Italian marble signpost as their predominant identifiers.

The identical refined type will also be discovered contained in the showrooms, the place all of the furnishings are the results of a meticulous means of choice, serving as proof of Lancia’s consideration to element and providing an genuine feeling of nice class and a heat welcome, typical of the lounge in an Italian residence. The usage of prestigious supplies and the alternation of sunshine and shade are enhanced by the presence of Cassina furnishings.

Each Lancia vendor prepared with the brand new Company Id is now often called “Casa Lancia”: as in each Italian residence, the whole lot is able to welcome clients in and supply them an expertise of magnificence, design, and the Italian spirit. These new devoted Lancia areas will make it doable to get pleasure from a brand new, more and more unique buy expertise. The purpose is to welcome clients in, with the heat and hospitality of an Italian premium model.

As in a chic Italian residence, customers are welcomed right into a devoted reception space often called SALA, the center of the Lancia showroom the place they’ll discover one of many model’s specialists at their service. Surrounded by fastidiously chosen Cassina furnishings, clients can uncover the world of Lancia and configure the automotive they like, with the help of a devoted Lancia professional.

The distinctive welcome and care offered by the revamped Lancia gross sales drive is the results of a means of progressive union and loyalty of the Lancia neighborhood, primarily based on 4 ideas: consideration to element, the power to anticipate buyer wants, premium service provided all through the client journey and fixed consideration to buyer suggestions.

New Lancia Group for Licensed Premium Coaching

A necessary issue within the model’s Renaissance journey is Casa Lancia, a neighborhood devoted to the 240 devoted and authorized Italian Lancia retailers, inaugurated in July 2023, and straight managed by the model’s CEO Luca Napolitano.

Casa Lancia was based with the clear goal of making a direct and genuine hyperlink inside the neighborhood, the place each retailer can ask questions, touch upon information, supply their opinion, enter discussions with your entire workforce, and discover completely different subjects, certain of receiving a response inside 72 hours!

The channel is a part of a broader means of renewal of the gross sales drive, made up of devoted and authorized Lancia salespeople. The assorted ranges of coaching actions start with a three-level course working for 15 months, consisting of fifty modules with a complete of 13,000 coaching hours, because of finish in September 2024. The purpose is to make the position of the dealership salesperson much more central, as the primary interface with the top buyer, and to ensure a premium and immersive procuring expertise, each on-line and offline: an important step on the trail in the direction of the model’s premium positioning.

Lancia Return to Europe

New Lancia Ypsilon marks the model’s return to Europe, by giving form to its means of internationalization and continuing with its sturdy, bold roadmap consistent with the Stellantis “Dare Ahead” strategic plan, the aim of which is to make Lancia a fascinating, revered, and credible model.

From the primary half of 2024, Lancia will enter Europe with a community of over 70 new sellers in the identical variety of main cities, the place the model’s future clients are primarily based. The primary markets to become involved, in mid-2024, might be Belgium and the Netherlands, adopted by France and Spain, then Germany in 2025.

Three standards have guided the choice of international locations.

The primary is love and fervour for “Made in Italy” merchandise, with Spain, Belgium, and France atop the rankings. The second criterion is the quantity of on-line gross sales, with the Netherlands on the entrance. The third criterion is the dimensions of the premium B-segment, the place Spain, France, and Belgium make up the highest 5.

All these international locations are traditionally linked to the attraction of the Italian spirit and the Lancia model, which has all the time been extremely popular, partly due to the numerous iconic fashions which have seduced actors, devoted followers of trend and Italian class, and motorsport fans.

The primary two international locations the place Lancia might be returning are Belgium, with 10 sellers and 13 after-sales service factors, and the Netherlands, with six sellers and the identical variety of after-sales service facilities.
Spain and France will comply with later. Spain, the third largest European market within the premium A- and B-segments, is a rustic the place nice consideration is paid to Italian class by way of design and magnificence, values similar to the nation’s tradition. Lancia’s return to Spain is subsequently a extremely anticipated occasion and, between 2024 and 2025, 16 sellers might be appointed in main Spanish cities.

The identical ardour for magnificence and a style for the enduring that surrounds the Lancia model may be present in France, the place there are seven official Lancia Golf equipment and there might be 20 sellers and 80 after-sales service factors, able to welcome the arrival of the New Lancia Ypsilon.

And at last, Germany, with its sturdy bond with the world of rallying, dominated by Lancia for a few years with German drivers contributing to the model’s unbeatable efficiency, aboard iconic vehicles such because the Delta, 037, and Stratos. Initially, the legendary Walter Röhrl, who linked his profession to the Italian model, particularly when he gained the 1983 World Rally Championship on the wheel of the enduring rear-wheel drive Lancia Rally 037, outclassing his rivals of their all-wheel drive vehicles. Germany additionally boasts one in every of Europe’s historic Lancia Golf equipment, which has existed for 40 years and has 250 lively members. It would welcome the primary automotive in Lancia’s new period, with 25 sellers and 100 after-sales service factors.

A key position within the worldwide enlargement of the Italian model is performed by its new, environment friendly, and modern distribution mannequin, with 50% of gross sales on-line and a specific variety of retailers with a transparent mission: uncompromising high quality. The brand new showrooms are designed for a European buyer base, the “progressive traditional influencers,” who search timeless class, Italian spirit, and innovation, along with a cushty and nice expertise on board.

SOURCE: Stellantis