Sytner Group has formally opened Maserati’s new retailer in Ascot, Berkshire.

The brand new 14-car showroom will probably be unfold over 395 sqm with area on the forecourt for an additional 20 pre-owned automobiles.

Designed as a recent residing area, to replicate the Italian luxurious automobile producer’s new company id it’ll supply an immersive expertise throughout and after sale.

The brand new web site options the model’s new retail retailer idea, combining the refinement of a ‘sartoria’ – a tailor’s atelier – with the rawness of an ‘officina’ – a workshop, permitting prospects to carry to life their very own bespoke imaginative and prescient of the last word luxurious automobile.

After 25 years in Egham, Surrey, sharing premises with one other luxurious automobile marque, the all-new devoted Maserati showroom joins the prevailing portfolio of websites run by Sytner Group, which already represents the model in Birmingham, Edinburgh and Nottingham.

Commenting on the brand new web site opening, Maserati North Europe basic supervisor Peter Charters stated, “From the early phases of growing a brand new automobile, to the whole luxurious retail expertise, every part at Maserati is designed with the shopper in thoughts. 

“After the launch of the Grecale luxurious mid-size SUV, adopted by the high-performance GranTurismo coupé, that is one other extraordinarily thrilling time to be launching an extra model new Maserati web site within the UK, which completely embodies our values”.

Howard Rose, Sytner managing director, stated: “We’ve loved a profitable historical past at our Egham web site for Maserati, however transferring to a standalone web site in such a primary location will probably be great for each present and future house owners.

“Maserati is synonymous with elegant Italian design, innovation, efficiency and keenness, and we stay up for persevering with to be a part of the model’s thrilling future within the UK.”