In a formidable show of resilience and flexibility, Bentley Motors delivered 13,560 extraordinary autos in 2023, marking its third-highest gross sales document. This achievement is all of the extra outstanding given the 11 per cent lower from 2022’s pinnacle. Central to this success has been the growing demand for personalised luxurious, with Bentley’s Mulliner customisation program taking part in a pivotal function in attracting discerning clients.

A big three-quarters of Bentley patrons opted for customisation past the usual choices in 2023, a 43 per cent improve over the earlier yr. This surge in bespoke requests, fulfilled by Bentley’s Mulliner division, underlines a transparent development: the posh automotive market is evolving, with patrons looking for autos which can be as distinctive as their particular person tastes.

Mulliner, Bentley’s bespoke commissioning division, has been on the forefront of this transformation. This system’s unparalleled craftsmanship and a spotlight to element have seen an astonishing rise in bespoke commissions. In 2023, roughly 75 per cent of all Bentleys manufactured featured Mulliner content material, a testomony to the division’s mastery in creating customized luxurious autos. The elevated demand for these distinctive customisations signifies a shift in client preferences in direction of extra unique and personalised luxurious experiences.

This development is mirrored in Bentley’s mannequin gross sales, with the Bentayga, with the introduction of the Prolonged Wheelbase (EWB) variant, remaining probably the most sought-after mannequin, making up 44 per cent of whole gross sales. The UK market emerged as a pacesetter in hybrid mannequin gross sales, virtually a 3rd of which have been chosen as hybrids, showcasing a rising environmental consciousness amongst luxurious automotive patrons.

Regardless of blended regional efficiency and difficult market situations in key areas like China and the UK, Bentley’s concentrate on greater income fashions and customisation choices contributed considerably to its general success. The Azure, S and Pace fashions, identified for his or her greater income potential, comprised 70 per cent of the gross sales combine, up from 30 per cent within the earlier yr.

Bentley’s dedication to bespoke luxurious was additional evidenced by the expansion in Mulliner’s commissions. The division’s capacity to personalise autos all the way down to the minutest element resonated strongly with clients, resulting in a document variety of bespoke orders. This progress in customisation has not solely contributed to Bentley’s gross sales success but additionally bolstered its repute as a pacesetter in luxurious automotive craftsmanship.

Adrian Hallmark, Chairman and CEO of Bentley Motors, mirrored on the yr’s achievements with cautious optimism. He emphasised the numerous progress in demand for bespoke personalisation and high-value derivatives, which have been instrumental in sustaining Bentley’s place within the luxurious automotive market.

In abstract, Bentley’s 2023 success story is a story of luxurious, personalisation, and resilience. The function of Bentley Mulliner on this story can’t be overstated – its bespoke customisation program has develop into a defining function of the Bentley possession expertise, driving demand and enhancing the model’s prestigious picture within the luxurious automotive sector.