It’s the start of June, which historically is the time when firms gown their logos up in rainbow hues in both an earnest effort to face with marginalized queer of us (uncommon and getting rarer) or a cynical ploy to half folks from their cash (far more widespread).

Elon Musk, chief of Tesla, SpaceX, and Twitter, shouldn’t be a traditionalist. For 2 years operating now, he’s opened Delight month with a distinct tactic: Making very loud, very public anti-LGBT statements. However whereas final 12 months’s effort not less than appeared pleasant on its face, this 12 months Musk has upped the ante: Amplifying a documentary that even Twitter’s personal content material moderators flagged as transphobic hate speech.

Musk quote-tweeted the Each day Wire documentary What Is A Girl? this morning, which launched final June. Those that’ve had the abdomen to look at the movie have known as it “misleading,” “science-denying,” and “filled with transphobic lies.” It was directed by Matt Walsh, the New Republic’s “Transphobe of the 12 months,” who used a pretend pro-LGBT group to rope actual trans folks into interviews. All part of his “all out assault on gender ideology,” apparently.

When Each day Wire initially tried to “premiere” the movie on Twitter (once more, it got here out final 12 months, this isn’t a premiere), the location’s Belief and Security group marked the video as containing hate speech on grounds of misgendering. When representatives from Each day Wire complained, Musk himself took to Twitter to name the label “a mistake.” That tweet, calling misgendering “at most impolite and positively breaks no legal guidelines,” cemented a change that the location has lengthy hinted at: Misgendering is now, explicitly, allowed on Twitter.

In response, Twitter’s head of Belief and Security left the location at the moment. Musk personally promoted the Each day Wire documentary, stating that “Each dad or mum ought to watch this.” Musk’s tweet has over 280,000 likes, and in keeping with Twitter metrics has been seen almost 40 million occasions. He’s actually raised the bar for attacking queer folks throughout satisfaction month, but it surely’s not surprising from somebody who’s regularly leaned additional and additional into transphobic behaviors. No surprise his daughter needs nothing to do with him.