Commercial function from MGS (Marque Group Options)

Offering automotive retailers and OEMs with information pushed CRM services that handle the client journey from enquiry to sale and all through the car possession cycle, MGS (Marque Group Options) is now increasing its portfolio with the launch of recent merchandise this summer time.

Final 12 months marked a big turning level for the corporate, with workplaces within the UK, New Zealand and Australia, when it introduced collectively the well-established automotive manufacturers Important Software program, THREE60 CRM, aura and AutoPlay to kind MGS.

Its CRM options embody integration of knowledge administration, cleaning, lead aggregation, automated advertising and marketing, on-line service reserving, lead prioritisation and buyer expertise. 

Andy Donaldson, gross sales director, mentioned: “Wherever a buyer occurs to be within the buy journey or possession cycle, we will’t assume that one step will routinely result in one other. Clients are actually making extremely knowledgeable choices earlier than having direct contact with the dealership itself and we make sure that retailers are offering the suitable info to provide them the boldness to take the subsequent step. We offer retailers with full management of the client lifecycle from begin to end, delivering a linked CRM expertise.”

Working with greater than a 3rd of the UK’s franchised retailer community and 6 OEMs, MGS has the aptitude to mixture information from each DMS supplier in the marketplace. The corporate cemented its place as a number one automotive CRM professional with the launch of its well-liked free MGS Well being Examine, shortlisted within the AM 2023 Awards ‘finest new services or products’ class.

In 2022, MGS undertook 115 Well being Checks overlaying 555 franchise places offering retailers with complete insights and personalised suggestions for optimising their efficiency.

“We assist retailers work smarter slightly than tougher,” defined advertising and marketing and perception director Heather Scutchings. “Our data-first strategy provides retailers the boldness to give attention to the actions that basically matter, delivering effectivity, eliminating wasted spend and driving higher outcomes alongside improved buyer expertise.”

The Well being Examine delivers such spectacular outcomes {that a} full information cleanse is commissioned normally. Throughout the board, MGS has discovered that on common, retailers danger £60,000 of wasted alternative on account of inaccurate information. Greater than 1 / 4 (27%) of DMS MOT due dates are out by 30 days or extra vs DVSA and 17% of aftersales prospects seen within the final three years not personal the car.

Scutchings added: “Getting the information foundations proper is prime to the success of any CRM exercise. Sending service reserving reminders to individuals who not personal the car is an entire waste of cash, while communications despatched on the unsuitable time not solely frustrate the client however translate into missed alternatives and misplaced enterprise for the retailer.”

Lead Scoring

To drive efficiencies and allow retailers to deploy their groups’ focus much more well, MGS applies lead scoring algorithms to extend conversions. MGS 360 Name Supervisor identifies prospects more than likely to make a service reserving primarily based on earlier historical past, location to the dealership and a number of different variables. The impression of prioritisation boosts name conversion by as much as 70%.

Lead Supervisor, launching this summer time, will present comparable insights to gross sales groups. Lead Supervisor will mixture inbound leads and measure buyer engagement with gross sales campaigns by way of web site monitoring offering a rating as a part of the method. As soon as the edge has been reached, it triggers an alert to gross sales executives prioritising the lead and prompting a follow-up.

Scutchings mentioned: “The software program permits the retailer to have interaction with the purchasers at precisely the suitable second to extend the probability of conversion. The system aggregates a number of sources of buyer historical past and behavioural information to supply the gross sales government with as a lot info as doable to make sure conversations are compelling and significant.”

Service plans

With its confirmed CRM pedigree within the aftersales enviornment delivering a number of services corresponding to on-line service bookings along with its information evaluation, MGS noticed a chance to work with service plan supplier and long-term companion EMaC to understand ambitions to supply a service plan to each buyer of the retailers it helps.

Scutchings mentioned: “The rationale has been to supply service plans to automotive consumers and renew after they attain the top of the settlement, however the strategy has been sporadic at finest. We’ll offer service plans to each buyer, routinely deploying personalised and well timed quotes at key buyer touchpoints in the course of the possession cycle.”

Via this EMaC service plan integration, retail prospects are routinely supplied with a tailor-made quote and personalised month-to-month cost plan with a one click on activation.This seamless strategy reduces obstacles to enroll and will increase service plan gross sales.

Assist

To make sure retail shoppers proceed to totally capitalise on MGS merchandise, a six-strong efficiency administration workforce liaise with finish customers regularly. The workforce offers insights and steerage so retailers will be assured they’re optimising every part accessible within the in depth MGS toolkit.

Inevitably, GDPR is central to the MGS strategy and algorithms in its system have been developed to routinely talk with the client in line with their choice earlier than transferring onto further channels if there isn’t any response. In truth, MGS sees a noticeable leap in conversions by adopting this strategy.

Holdcroft Group

Household-owned retailers and AM award winners this 12 months Holdcroft Group, which represents manufacturers together with Volvo, MG, Hyundai, Mazda and Honda, all through the Midlands and the North-West, took benefit of the MGS Well being Examine and have been so impressed with the outcomes that the group commissioned a full information cleanse. With its information in the easiest doable situation, Holdcroft have been assured in rolling out a mixture of CRM companies supplied by MGS.

Commenting on the outcomes of the Well being Examine, Kieran Nizzer, group advertising and marketing supervisor, mentioned: “Not solely did the report spotlight the areas with the largest alternatives, it additionally provided clear and actionable suggestions to convey our information to the subsequent degree.

“Working in partnership with us and tailoring their strategy to suit our wants, MGS supplied the right CRM resolution, enabling us to take management of conversations and prioritise calls throughout the client journey.

“Their data-driven strategy provides us the boldness to take the suitable actions to drive effectivity and profitability, boosting reserving success and retention charges. MGS have had a powerful optimistic impression on our enterprise, working alongside us as trusted companions to drive demonstrable ROI.”

Retailers are invited to e book a free MGS Well being Examine or discover out extra about any of our companies by contacting enquiries@marquegroupsolutions.com or by calling 0330 808 1268.