ADESA UK is to rebrand as OPENLANE UK as its North American mum or dad strikes to simplify wholesale retailing after consolidating its digital marketplaces earlier this 12 months.

“Our imaginative and prescient is to construct the world’s best digital market for used automobiles, and we’re advancing that imaginative and prescient by bringing collectively all of our sellers, patrons and automobiles beneath openlane.eu on the European continent and beneath openlane.co.uk within the UK,” mentioned Grainne van Berkum, president of the European entity. “By leveraging the facility of a worldwide model we are able to speed up innovation and enhance the general buyer expertise.”

She mentioned the change to OPENLANE represented a basic dedication to creating shopping for and promoting used automobiles simple.

“In Europe, we proceed to make cross-border gross sales simple by offering a safe one-stop-shop expertise with best-in-class cross-border companies and real-time supply choices. Our massive and rising logistics community throughout the European continent and the UK ensures prospects can profit from seamless transactions and environment friendly distribution,” she mentioned.

“On the similar time, our market is more and more making home gross sales simple. Our provide of native automobiles as an example is rising, because of a quickly rising supplier base, discovering the distinctive energy of OPENLANE Promote. This modular supplier platform is designed to assist sellers revolutionize their automotive gross sales expertise by a spread of versatile modules which put them in command of each transaction.”

“The mix of our flexibility, digital capabilities, automotive expertise and thorough market data uniquely positions us within the automotive wholesale trade and permits us to repeatedly enhance our services so our prospects might be extra profitable.”

In 2022, the OPENLANE marketplaces facilitated the sale of roughly 1.3 million automobiles, with a gross merchandise worth of over US$23 billion.