Aston Martin has no plans to revive Lagonda as a standalone model for ultra-luxury sedans and SUVs.

In an interview with Autocar printed on Wednesday, Aston Martin Chairman Lawrence Stroll mentioned the concept of reviving Lagonda was “utterly lifeless” and that Aston Martin will proceed to deal with sports activities automobiles and its SUV, together with as the corporate begins to roll out electrical autos.

Stroll mentioned there was no want for Lagonda as transaction costs for Aston Martins are already catching as much as these of Bentley and Rolls-Royce because of extra fascinating fashions and elevated personalization choices.

The earlier plan to revive Lagonda was conceived when Andy Palmer was CEO. Lagonda-branded Imaginative and prescient sedan and All-Terrain SUV ideas have been rolled out in 2018 and 2019, respectively, and confirmed for manufacturing shortly after. The autos had a high-tech skew that was meant to draw rich Silicon Valley sorts who have been lining as much as purchase Teslas due to the expertise on provide. Palmer was changed after the pandemic, and there was no extra speak of a Lagonda revival.

Lagonda All-Terrain Idea

Lagonda is a historic British model older than even Aston Martin. It began life as a maker of some sporty however not-so-exciting automobiles however issues modified within the Thirties when W.O. Bentley joined the ranks. It was at this level Lagonda churned out some really luxurious machines just like the LG6 and V12 fashions.

Throughout World Conflict II, Lagonda helped with the army effort, and in 1947 the model was taken over by David Brown who additionally purchased Aston Martin that 12 months. By the Sixties, Lagonda had nearly been forgotten however in 1961 Aston Martin rolled out a DB4-based sedan and known as it a Lagonda Rapide. A handful extra Lagonda sedans arrived, together with the well-known William Cities-designed mannequin launched in 1976.

There was an try at a revival in 2009, although that plan additionally did not go far. A single Lagonda mannequin ws launched in 2014, although. It was primarily based on Aston Martin’s most up-to-date Rapide sedan and was known as the Lagonda Taraf.