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BMW Group UK has teamed with SaaS ecommerce platform BigCommerce’s expertise companion Autofixa Options to simplify components sourcing and buying for purchasers.
BigCommerce stated it was approached by BMW Group UK to launch new shops for each the BMW and MINI manufacturers, that includes ERP integrations that sync stock provides and pricing information instantly with the shops. The shop will primarily serve customers, however enterprise clients additionally use it as a substitute for finding and buying particular components.
“BigCommerce supplied the required instruments, infrastructure and assist to make sure BMW Group’s shops would achieve success,” stated Graham Broughton, co-founder and CEO of Autofixa. “The scalability of its platform ensures it will probably deal with speedy progress, whereas its companion community supplies entry to specialists in numerous e-commerce areas.”
BigCommerce stated it will allow the automobile maker to extend its product ranges and classes, add further performance akin to pay-over-time choices and enhance the general buyer purchasing expertise.
“The BigCommerce platform and Autofixa’s revolutionary market expertise mixed to create spectacular new BMW and MINI storefronts, which had been up and operating rapidly after the undertaking began,” stated Mark Adams, senior vp and common supervisor of EMEA at BigCommerce. “BMW Group UK now has a platform that may scale with its progress and ship an distinctive buyer expertise.”
The information comes six years after BMW first began on-line components gross sales when it launched its first digital store for purchasers to buy BMW and Mini components, equipment and way of life merchandise by way of signing in to their myBMW account.
Sportscar model Lotus final yr additionally launched a brand new on-line retail platform to promote components, equipment and consumables on to customers.
BMW Group UK joins a rising group of automotive retailers on the BigCommerce platform, together with BB Wheels, Brock’s Efficiency and Van Cafe.
Glovebox Direct has additionally developed a web based components shopping for answer, promoting producer branded components on behalf of seven marques – Toyota, Nissan, Lexus, Suzuki, Peugeot, Citroen and Renault at its launch in 2019
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