A client authority in Denmark has reported BMW, the German automobile producer, to the police, in accordance with Reuters, for a advertising marketing campaign during which BMW referred to as itself “the world’s most sustainable automobile producer,” which the buyer authority says is deceptive, most likely as a result of BMW is probably not the world’s most sustainable automobile producer.

The Danish Client Ombudsman’s press launch on the matter, as translated by Google, is pleasant:

BMW Denmark has been reported to the police after utilizing statements in a advertising marketing campaign in 2021 and 2022, which, within the opinion of the Client Ombudsman, have been appropriate to offer customers the impression that BMW’s vehicles have been considerably much less dangerous to the setting than different vehicles.

Within the marketing campaign, BMW used, amongst different issues, statements comparable to “The world’s most sustainable automobile producer”, “There may be sustainability in each automobile that BMW produces”, and “The complete manufacturing chain for the BMW iX is inexperienced” on BMW’s web site, in an commercial on Fb, on ads within the streetscape in Copenhagen and/or in ads on Berlingske’s web site.

The Client Ombudsman has assessed that the statements have been deceptive and subsequently in breach of the Advertising Act, because the measures taken by BMW to supply vehicles in a much less environmentally dangerous approach are common for comparable automobile producers’ environmental and sustainability measures. Within the opinion of the Client Ombudsman, the statements additionally made BMW’s vehicles seem as if they’re much less dangerous to the setting than they really are.

Take that, BMW, which stated in a press release that it’s cooperating, in accordance with Reuters:

Responding to the claims in a separate assertion, BMW stated, “it’s working constructively with the ombudsman and the police and is offering essential data,” including that it couldn’t make additional feedback in an ongoing case.

It’s not clear what the upshot is right here, precisely, although in accordance with the ombudsman’s web site, “Within the case of significant violations of the buyer safety laws which can be punishable, the Client Ombudsman processes instances with a view to prison sanctions,” which sounds dramatic, although so does reporting an organization to the police. The ombudsman’s web site additionally says that they’ve round 30 workers, together with a lawyer named Christina Toftegaard Nielsen who leads the authority and is quoted within the BMW press launch, who now will get to inform folks that BMW has been reported to the police.