Soccer’s EFL Trophy will now be referred to as the Bristol Avenue Motors Trophy after the League agreed a three-year take care of the AM100 seller group Vertu Motors, which trades as Bristol Avenue Motors, Macklin Motors and Vertu Motors.

The English Soccer League Trophy is an annual English affiliation soccer knockout competitors open to a broad group of  golf equipment. The competitors was first established in 1983 and presents golf equipment a sensible alternative of showing in a showpiece closing. Central to the competitors is the introduction of a bunch stage format with 16 regional teams of 4 groups.  

The highest two groups from every group will progress to the knockout phases of the competitors with the Closing staged at Wembley Stadium. 

In addition to being the title-sponsor of the competitors till the tip of the 2025/26 season, Bristol Avenue Motors – a part of the broader Vertu Motors group – can even change into the Official Automotive Seller of the EFL.

The EFL stated in an announcement: “The Bristol Avenue Motors Trophy is a contest that helps youth growth by offering alternatives for the following era of gamers at each EFL Golf equipment and invited below 21 sides. Of the squad that helped England to qualify for subsequent yr’s European Championships in Germany, Declan Rice, Bukayo Saka, Reece James and Conor Gallagher, made their skilled debuts within the competitors.”

EFL CEO Trevor Birch, stated: “We’re delighted to welcome Bristol Avenue Motors as title sponsor of the EFL Trophy in a partnership that sees additional funding into League One and Two golf equipment over the length of the deal.

“With nearly 22 million supporters coming via the turnstiles in all our competitions final yr, a thriving group community and a landmark broadcast deal in place for subsequent season which is able to see all Bristol Avenue Motors Trophy fixtures broadcast stay by Sky Sports activities, the attraction of the EFL continues to develop from energy to energy providing a novel, beneficial platform for our industrial companions.

Bristol Avenue Motors CEO Robert Forrester, a very long time Burnley FC supporter, added: “As a nationwide enterprise, Bristol Avenue Motors is massively pleased with the connections now we have developed with communities throughout the UK via our dealership community.

“Throughout the communities, soccer is one thing that brings folks collectively, so the chance to affix forces with the EFL and Golf equipment which are such an vital a part of life for our prospects was one thing that was just too good to show down.

“We’re massively excited to be named as title sponsor of the EFL Trophy and look ahead to participating with Golf equipment and followers over the following three years to make the competitors larger and higher than ever earlier than.”