Former Essex Auto Group and Allen Ford senior government Matt Brown has joined Birchwood Group as its director of digital transition.

South of England primarily based Birchwood is delighted with its new appointment, who has a long time of expertise of the motor business, initially in aftersales earlier than working for digital companies and their automotive purchasers after which in 2008 as group advertising and marketing director of Essex Auto Group, a place which expanded with its acquisition by Allen Ford, the UK operation of South Africa’s Supergroup.

That put Brown within the group advertising and marketing director function for the whole Allen Ford AM100 seller group.

“Matt created his personal in-house crew of specialists who all stayed with him till his leaving for Birchwood. Matt and that crew’s work received a number of awards, whereas he has grow to be a well-respected determine within the business for his advertising and marketing expertise and endeavours,” mentioned Birchwood’s assertion.

Brown, reflecting on his departure from Allen Ford, wrote on LinkedIn: “I need to specific my deep gratitude for all of the individuals and corporations who’ve shared my journey over the previous 16 years. It has been an honour and a privilege to work with such devoted and passionate people.”

He added: “Once I embark on my new chapter, please know that the reminiscences cast right here will stay cherished. I depart with a way of fulfilment, carrying invaluable experiences and learnings.”

Birchwood, which additionally operates Azur Skoda and Vacation spot Triumph dealerships, is seeking to recruit a director of individuals and tradition “to form our tradition and drive our transformation and energize our devoted and enthusiastic groups”. 

With some 230 employees, Birchwood says in its advert that it have begun an inspiring transformation journey to “a sustainable, energizing future for our enterprise, our clients and our individuals”.