Cadillac wasn’t kidding when it mentioned pricing for its Celestiq flagship would begin above $300,000.

Firm spokeswoman Melissa Grady Dias took to LinkedIn final week to announce the beginning of buyer commissions for the large electrical hatchback, and that the bottom value is roughly $340,000, not together with vacation spot.

That base value is for what Dias described as a “clean canvas,” which means precise transacted costs could also be a lot greater. A part of the explanation for the automobile’s steep pricing is the excessive stage of personalization that shall be out there to clients.

Cadillac hasn’t supplied particulars on what personalization choices shall be out there, other than the return of the Cadillac goddess emblem for components of the car’s exterior and cabin. Nevertheless, in a video launched final fall, musician and future Celestiq proprietor Lenny Kravitz is proven taking a look at a spread of colours and trim supplies.

The client fee course of, or design course of, as Cadillac refers to it, will put clients in touch with an on-call concierge, in addition to Cadillac’s designers, to assist them arrive at their very best configuration. Clients will even be invited to go to, both bodily or just about, a new Cadillac Home location on the Normal Motors World Technical Heart in Warren, Michigan, the place the Celestiq shall be constructed.

Manufacturing begins in December and Cadillac has mentioned the Celistiq shall be churned out largely by hand at a price of simply 1.2 automobiles per day, which means annual manufacturing shall be lower than 500 models per yr. Deliveries are scheduled to start out within the spring of 2024. Dias mentioned there’s been “extraordinarily excessive demand” for the Celestiq, which means anybody who hasn’t reserved a construct slot but could have to attend a substantial interval to take supply.

The Celestiq is designed round Normal Motors’ Ultium EV platform and battery expertise set. It would have 600 hp on faucet and a 111-kwh battery anticipated to ship roughly 300 miles of vary. Due to assist for charging at as much as 200 kw, homeowners will be capable of add 80 miles of vary in 10 minutes utilizing a DC quick charger.

There will even be loads of expertise, both commonplace or out there, together with a 55-inch dash-wide digital show, a four-panel glass roof that allows the motive force and passengers to individually set the extent of transparency, a 38-speaker AKG sound system, and the primary utility of GM’s Extremely Cruise automated driver-assist characteristic which is promised to operate on 95% of U.S. roads.