On-line market Carwow has acquired automotive content material and commerce media enterprise Autovia, rising its attain and capabilities with in-market automobile consumers and sellers.

Autovia reaches over 15 million automobile homeowners, consumers and lovers each month by its print and digital titles together with Auto Categorical, evo, DrivingElectric and Carbuyer, in addition to its annual satisfaction survey, Driver Energy.

Carwow already publishes its personal content material on its YouTube channel that generated over 1.1bn video views in 2023.

The acquisition will add to Carwow’s promoting and e-commerce capabilities for its producer and seller companions to assist develop digital engagement with hundreds of thousands of customers.

The deal additionally presents new alternatives for embedding Carwow’s e-commerce providing for brand spanking new and used automobile gross sales throughout Autovia’s model titles. 

Since 2011, Carwow has helped over 2.5 million folks discover, purchase or promote a automobile throughout the UK, Germany and Spain. One in each 10 of all new vehicles registered privately within the UK is purchased by way of its web site, and because the firm added their car-selling platform to its UK providing in 2021, it has helped drivers to promote over 122,000 used vehicles on to greater than 4,500 seller companions, value a mixed worth of over £1.6 billion. 

John Veichmanis, Carwow CEO, stated: “During the last decade, we’ve turn into synonymous with creating a number of the world’s hottest, entertaining, and informative automobile content material. Consequently, Carwow is the start line for hundreds of thousands of drivers when they give thought to altering vehicles. We assist our drivers analysis, shortlist, discover a new automobile and promote their outdated one, multi function place. We’re super-excited in regards to the Autovia crew becoming a member of the Carwow household as combining these well-respected and much-loved publishing manufacturers with our market, enabling much more folks to alter their vehicles with the Carwow Group.”

Julian Lloyd-Evans, govt director at Autovia, stated: “We’re very happy to turn into a part of the Carwow Group. Like us, Carwow locations big worth on high quality, impartial, editorial that provides its audiences the information and reassurance they want, it doesn’t matter what their funds or desire, relating to altering their automobile. In Carwow, we’re excited to be a part of an industry-leading market enterprise that delivers an amazing buyer expertise and important gross sales for its OEM and seller companions.”