Carwow has unveiled a complete new international rebrand to assist its bold development plans for the UK, Germany and Spain, designed to widen its attraction to new in-market shopping for and promoting audiences.

A brand new emblem, color palette and tone of voice options as a part of a full model refresh since launching 14 years in the past to assist  its repositioning because the ‘car-changing market for life-changing moments’. 

Carwow CEO John Veichmanis, stated: “With new opponents, working fashions and gas sorts, the automotive trade by no means stops evolving, and neither will we. We’re not simply the UK’s number-one new automobile vacation spot, we’re the go-to vacation spot for automobile altering.

“Thousands and thousands of individuals go to us each month to assist them analysis, purchase or promote, new or used. We have now huge ambitions for 2024 and together with the growth of our product providing, this new look is a pure evolution that higher displays how we function as a enterprise at this time.

“We’ve seen in early testing that our new id and positioning actually resonates with shoppers and we’re assured that’ll translate into extra enquiries to our vendor and OEM companions. So, whether or not you’re seeking to supply contemporary inventory, speed up new and used gross sales or obtain model objectives, we’ve acquired the viewers, the expertise, and the perception to assist the trade by no means miss a automobile change.”  

One in each 10 privately registered new automobiles is now purchased by way of the platform which is visited by 3.5 million month-to-month customers.   

Whereas the corporate began as a brand new automobile worth comparability website, it now additionally permits UK drivers to promote their used automobile straight again to Carwow’s 4,000+ trusted vendor companions. Its day by day auctions are serving to an growing variety of retailers to supply used inventory, with Carwow’s Promote My Automotive service promoting over 115,000 models again to commerce with a mixed worth of over £1.5 billion since 2021.