Chery Malaysia offered 4,501 items in 2023, which sounds respectable, till you keep in mind that they solely began buyer deliveries in September. In truth, it’s laborious to imagine that the returning model has been round for lower than a yr if you have a look at the quick monitor progress – the Omoda 5 and Tiggo 8 Professional had been previewed in Might, and the 2 SUVs had been launched together with the model itself in July. CKD too, which is spectacular.

Of the overall, it’s no shock that the B-segment Omoda 5 contributed the lion’s share, at round 3,600 items. Chery additionally offered round 900 items of the D-segment Tiggo 8 Professional. Over three months (deliveries began in direction of the tip of September), that’s a median of round 1,200 items per thirty days for the Omoda 5 and 300 items month-to-month for the Tiggo 8 Professional.

For some context, that’s already half of Proton X50 and X90 (direct rivals and compatriots of the 2 Chery SUVs) month-to-month common gross sales, and what’s limiting gross sales figures for Chery is just not demand, however manufacturing.

“It has been an attention-grabbing yr for Chery, from the day we launched our merchandise in July to delivering our autos to our clients two months after,” mentioned Chery Auto Malaysia VP Lee Wen Hsiang, who added that the model carried out a gross sales satisfaction survey with over 1,000 clients, and it returned a really excessive rating of 94/100.

Lee, talking at yesterday’s media briefing, acknowledged that some points cropped up, and harassed that resolving buyer issues is Chery’s “main focus” and that this “dedication stays a prime precedence for Chery in 2024”.

One other space the place Chery’s full throttle method is obvious is in its community growth. The model ended 2023 with 32 retailers nationwide using 550 individuals. Of this complete, over half (18) are 3S/4S centres and there are additionally 10 physique and paint services in service. Chery is rising its community to 48 retailers and 16 B&P centres in 2024.

“By on the finish of 2024, we hope to have at the very least 48 retailers in operation and that can even contribute to 70% improve in our 3S and 4S centres. With extra retailers and partnerships within the pipeline, it will function a platform to showcase Chery’s newest fashions, cutting-edge know-how, and exemplary customer support,” mentioned Chery Auto Malaysia community growth director Quickly Boon Ping, who added that the services shall be ‘future-proof’, that means that they may be capable to deal with EVs.

Talking of EVs, Chery’s first launch for 2024 would be the Omoda E5 in March. The electrical model of the Omoda 5 shall be adopted by the Tiggo 7 Professional, a C-segment SUV rival to the Proton X70 – particulars and preliminary specs right here.

The model can be seeking to launch a extra inexpensive, increased quantity automotive in This autumn 2024 – this ‘My First Chery’ mannequin might be both a extra primary Omoda 5 or a Tiggo 4 Professional. At present, the most affordable Chery in Malaysia is the entry-level variant of the Omoda 5 at RM108,800. Click on on the hyperlinks for extra on the brand new fashions and plans.

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