Commercial characteristic from Autofinity

Sourcing, stocking and promoting used automotive automobiles for franchised retailers has grown in complexity with the method additional difficult by the need to carefully match vehicles to patrons, minimise days in inventory and keep forward of adjusting market circumstances.

Having full oversight of the car from supply to sale ensures a car’s path to market is quick, environment friendly and any hinderances, akin to hold-ups in prep or lack of images, are recognized and handled instantly.

A single stock administration answer with wealthy car information supply to handle and feed on-line advertising channels with correct and detailed content material helps keep away from pricing and specification inconsistencies and higher permits automobiles to be matched to the appropriate purchaser on the proper time.

Retailers are more and more turning to Autofinity’s ViHUB which mixes full oversight of group inventory together with pipeline and demos while on the identical time pooling all a car’s information in a single place to create ‘a single view of the reality’.

“ViHUB is a platform which integrates with DMS and car information suppliers like Cap HPI and OEMs, to supply one ‘go to’ content material pool which in flip feeds all on-line advertising channels,” Autofinity CEO Andy Whitehair defined. “Discrepancies and something which falls foul of seller standards or ‘guidelines’ are flagged enabling quick rectification earlier than a car is put reside on the market.

“Since ViHUB collates all information on a car as quickly as it’s uploaded to the system, it additionally acts as highly effective, correct and dependable inventory stock. This then helps drive a gaggle’s technique from car acquisition to its look on the bodily and digital forecourt by means of to eventual sale.”

A car might be uploaded onto ViHUB as quickly because it has been bought by the group regardless of the supply – part-exchange, public sale and when utilising platforms akin to carwow which permits automotive homeowners to promote automobiles to retailers.

Since ViHUB feeds all web sites together with the seller’s personal, the OEM web site and the likes of Auto Dealer, with its huge information pool collated from a number of sources, inventory might be higher matched when a possible purchaser initiates a web based search. In flip, the perfect suited car and purchaser discover one another boosting conversion and lowering days in inventory.

“If the car information, together with value, description and specification, isn’t wealthy, correct, positioned in a single place and assisted by automation, the whole course of, from car sourcing to sale, is hindered,” added Whitehair.

“A holistic overview and full management of used automotive stock from sourcing by means of to PDI and onto the forecourt impacts pace to market, days in inventory and efficient on-line advertising. With the complexity of quite a few dealership programs, a number of used automotive buy sources, and several other car processes earlier than a used automotive is even retail prepared, a single car information supply is a should for oversight, effectivity and profitability.”

Autofinity is sponsoring the used automotive stocking panel dialogue at this yr’s AM Stay on 9 November when Andy Whitehair will participate within the Q&A. Autofinity will probably be on stand C26 providing a 3 month free trial of ViHUB giving retailers perception in to promoting and inventory efficiency.