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World premiere on the Client Electronics Present (CES) in Las Vegas: Continental and Swarovski Mobility current progressive show for premium automobiles
Know-how firm Continental is showcasing its Crystal Middle Show for the primary time on the Client Electronics Present 2024. In a world-first, the premium automotive show is absolutely embedded in a trendy crystal housing – opening up fully new potentialities to combine minimalist luxurious into automobile interiors with its frameless and semi-transparent look. The ten-inch show relies on the most recent microLED expertise that allows unprecedented ranges of brightness and distinction. The image-generating microLED panel is suspended in an artfully composed crystal physique, creating the phantasm that the content material displayed is floating. The distinctive mixture of the automotive show and actual crystal was developed in collaboration with Swarovski Mobility. For this answer, the expertise firm Continental was honored with a CES Innovation Award Honoree for excellent product design.
“With the Crystal Middle Show as a key part, we wish to flip the world of inside design on its head and create an progressive point of interest for premium automobiles of the longer term – one which grabs consideration and stirs feelings. We’re shifting away from the easy show of knowledge and elevating it to a extremely personalised consumer expertise,” stated Dr. Boris Mergell, head of the Person Expertise (UX) enterprise space in Continental.
Focus of the automobile inside: beautiful design meets state-of-the-art show expertise
The three-dimensional crystal type turns heads with its distinctive aspect lower developed in-house by Swarovski Mobility and underlines the elegant look of the Crystal Middle Show. The attention-catching association of the central data show provides automotive designers thrilling new methods to interpret the minimalist aesthetic in luxurious automobile interiors.
The Crystal Middle Show, as the important thing management aspect, is on the coronary heart of the working idea and knowledge playback. Its progressive design blurs the boundaries between expertise and intuitive interplay, because the semi-transparent and floating show brings in-car digital help techniques to life in a means that has by no means been seen earlier than. This places interplay between human and automobile (the so-called human-machine interface) on the coronary heart of an emotionalized model expertise.
Know-how and design in symbiosis: collaboration with Swarovski Mobility
To carry this distinctive mixture of expertise and aesthetics to life, Continental has entered a collaboration with Swarovski Mobility. It will permit the 2 firms to pool their sources and leverage their experience right into a product that breaks new floor by way of each design and expertise. Explicit focus was positioned on the volumetric crystal panel, which options distinctive faceting created utilizing particular grinding strategies. The consultants on the conventional Austrian firm succeeded in conceiving a fragile but extraordinarily sturdy crystal housing that meets the optical and technical challenges of in-vehicle use. The tinted crystal aspect, hanging and clear, permits the driving force and passengers to see proper by means of to the middle console behind it. The elegant general look underscores the distinctive character and design.
“The Crystal Middle Show is the results of a mix of manufacturing and course of applied sciences which along with Continental we applied into an progressive new design aspect – one that’s as spectacular visually as it’s technically,” defined Peter Widmann, Senior Vice President B2B and Managing Director at Swarovski Mobility. He continued: “On this means, our crystal turns into far more than simply an inside design aspect – customers expertise it as a key interplay interface within the automobile.”
Chopping-edge microLED show expertise for outstanding visible efficiency
A specific problem confronted by the engineers at Continental was to venture the show into the tinted crystal panel and merge every part right into a seamless unit. This creates the phantasm that the content material being displayed is floating freely within the crystal. To attain this, the Crystal Middle Show employs superior microLED expertise. MicroLED shows function self-illuminating pixels and supply a lot larger brightness and superior distinction than comparable applied sciences. With the next-generation display expertise constructed into the Crystal Middle Show, Continental is paving the way in which for thrilling new luxurious inside ideas that would outline automobiles of the longer term.
CES 2024 Innovation Award honoree for the Crystal Middle Show
The symbiosis of premium crystal and modern show expertise was a giant hit when the Crystal Middle Show debuted on the Client Electronics Present (CES) 2024 in Las Vegas. The world-first from expertise firm Continental was short-listed as a CES 2024 Innovation Award honoree within the class of “automobile tech & superior mobility”. The jury was impressed by the progressive and minimalist design mixed with the technical options of the show.
Continental at CES 2024
Continental will showcase its newest applied sciences at a non-public construction exhibit in Central Plaza throughout from the Las Vegas Conference Middle from Tuesday, January 9 by means of Friday, January 12. The expertise firm has quite a few options that spotlight mobility improvements, from the street to the cloud.
SOURCE: Continental
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