Trend loves a comeback story, and so can we. Yesterday, Lagardère Group introduced Coronary heart Media Group, helmed by Olivier Burlot, as the brand new licensing accomplice for ELLE in Malaysia. And for the primary time ever, the title shall be printed in Bahasa Melayu. This announcement comes scorching off the heels of ELLE Singapore’s highly-successful launch situation fronted by Singaporean actress Chen Yixin—which bought out at Books Kinokuniya inside hours of its launch in Singapore.

Associated article: Lagardère Group Appoints Coronary heart Media Group as its new licensing accomplice for ELLE Singapore

“This enterprise with Coronary heart Media Group, a strong and reliable accomplice, will allow us to push additional the event of ELLE as a 360° model in Malaysia. I’m assured that ELLE’s common values, its distinctive viewpoint on style, magnificence, tradition, society, and life-style, along with its highest requirements of journalism, will proceed to encourage girls in Malaysia and resonate with them,” mentioned François Coruzzi, CEO of ELLE Worldwide Licenses.

“We’re excited to convey ELLE again to Malaysia. This title is a powerful addition to our portfolio, enabling us to develop Coronary heart Media’s choices and meet the market demand for worldwide and high-quality manufacturers aimed particularly at girls,” mentioned Burlot. “We are going to create content material throughout print and digital and—by leveraging our in depth database of our viewers in Malaysia—supply loads of distinctive and interesting occasion alternatives for our model companions.”

With the purpose of manufacturing the highest-quality content material, ELLE Malaysia shall be led by a Bahasa Melayu-speaking staff which can additional enrich its readers’ expertise with a number of daily-updated multimedia content material throughout style, magnificence, life-style, tradition, leisure and watches and jewelry. Powered by a various, multi-talented and dynamic staff, ELLE Malaysia’s on-line presence will echo the model’s signature essence, providing day by day information updates, critiques on the most well liked matters, how-to guides and interviews.

“ELLE Malaysia is for clever girls who like to be fashionable in each facet of their life whereas being an energetic participant of society,” mentioned Burlot. “We’re targeted on additional scaling a multi-channel model and with high skills, from throughout the business, to usher within the latest chapter of this iconic model.”

The primary situation of ELLE Malaysia is slated to launch in September 2024.

For inquiries, please contact: information@heart-media.com

This text was first seen on Elle Singapore.

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