The brand new house owners of the dealer-facing eBay Motors Group and consumer-facing Motors.co.uk manufacturers have come collectively as MOTORS. 

The rebrand is a part of the continued funding within the vendor promoting enterprise following its acquisition in 2021 by O3 Industries and Novum Capital. 

Commenting on the rebrand, CEO Barry Choose, mentioned: “The marketplace for shopping for and promoting automobiles has basically shifted, so it’s time to rethink how promoting platforms greatest assist their client and commerce audiences. Rebranding our operations as MOTORS offers a possibility for us to drive the enterprise ahead and broaden our function as a key accomplice for automotive retailers throughout the UK. 

“The final two years have seen appreciable change throughout the enterprise with new possession and elevated funding. What has by no means modified is our concentrate on serving to sellers attain in-market automotive consumers affordably. By aligning below the MOTORS model, we’re doubling down on our dedication to rising as each a client web site and as an trade accomplice.  

“We all know from our newest Digital Touchpoints Survey that consumers are visiting extra web sites than ever earlier than, at the moment averaging 4.2 in comparison with 3.5 in June 2021, which is why it is necessary for us to proceed to supply retailers with a single entry level to multisite promoting by means of our partnerships with eBay and Gumtree. This ensures we attain audiences at scale to fulfil our dedication to ship cost-effective automobile promoting. 

“The MOTORS promoting proposition reaches shoppers at numerous levels of the automotive shopping for cycle, delivering top quality gross sales enquiries and compelling market intelligence to assist sellers succeed.  

“Financially stretched automotive consumers are extra anxious as we speak about making the best resolution round gasoline sorts, makes, fashions and retailers; as a enterprise we recognise it may be an amazing panorama to navigate. With MOTORS being one of many UK’s largest locations for automotive consumers, we might be doing extra to chop by means of the chaos by giving consumers every thing they want and nothing they don’t,” mentioned Choose. 

Daniel Ozen, president of O3 Industries, mentioned: “We’re extremely happy with the essential function that our promoting platform performs for automotive sellers. We consider that by investing additional within the MOTORS enterprise, we will considerably develop the worth we ship to sellers. Our philosophy is straightforward, we consider that we’ll achieve success if we assist our sellers achieve success of their day-to-day enterprise. 

“Beneath our possession, we’ve invested closely in individuals, know-how and advertising and marketing. We intend to proceed this funding to unlock the total potential of MOTORS for automotive consumers and our vendor companions.” 

MOTORS mentioned it can make additional bulletins over the approaching of weeks of main investments to assist this new technique. The enterprise will proceed to supply sellers entry to multisite promoting throughout eBay and Gumtree, with no instant adjustments to their promoting packages. An all-new MOTORS cell app will comply with in early 2024.