Ford CEO Jim Farley has dangerous information for consumers hoping to discover a Ford Maverick this 12 months. “Sadly, we utterly under-called the demand for Mavericks,” he says. The corporate is hiring staff to extend shifts on the Hermosillo, Mexico, plant that builds the truck. Nonetheless, on a current shareholder name, Farley instructed buyers, “I’m not assured even with the capability improve that we’re going to have lots of Mavericks out there to everybody.”

An Automotive Gold Document

The Maverick was the automotive smash hit of the 2022 mannequin 12 months and exhibits no indicators of dropping momentum in 2023 or 2024.

The primary compact pickup supplied on the market within the U.S. in a few decade, the Maverick is a 4-seater truck that matches within the footprint of a midsize automotive. Its mattress — simply 4.5 ft — received’t haul every thing it is advisable construct a shed in a single journey.

But it surely’s simply the factor for weekend journeys to the backyard middle and hauling a pair of bikes to the trailhead. And it’s sufficiently small to park virtually anyplace a automotive can go. The bottom mannequin Maverick is a fuel-sipping hybrid, and its $22,595 beginning value is lower than half the worth of the common new automobile this 12 months.

Backorders, Slim Provides on Supplier Tons

Ford has constantly constructed fewer Mavericks than the market may purchase. The 2023 mannequin offered out in simply six days. The corporate plans to open orders for the 2024 mannequin in July however anticipates they received’t final lengthy.

Farley notes that patrons should be capable to discover one at a neighborhood dealership. “Look, we’ve got a 10-day provide of the automobile” on seller heaps, he notes. However 60 days is nearer to the trade norm. At instances this 12 months, Ford has had a nearly-100-day provide of its best-selling F-150 pickup.

A Few Alternate options Coming

Consumers in search of another have only one in the meanwhile. The Hyundai Santa Cruz fills an analogous position, although it doesn’t are available a hybrid.

However rivals have seen the Maverick’s success. Chevrolet is working by itself Maverick rival. Ram not too long ago confirmed sellers their smaller truck, which can resurrect the Dakota identify, although stories say it could be giant sufficient to qualify as midsize.