Round 200 company joined senior administration of AM100 vendor group HR Owen and Bentley Motors on the grand opening of HR Owen Bentley Hatfield yesterday.

It’s constructed on the location of the previous de Havilland plane manufacturing facility, and inside HR Owen’s new multi-marque facility – a 110,000 sq/ ft website that features 5 showrooms together with Ferrari, Lamborghini, Maserati, three workshops, occasion house and places of work.

The brand new flagship website is the primary within the UK to function Bentley’s new experiential design idea, elevating the showroom expertise with new ranges of luxurious and innovation.

Ken Choo, H.R. Owen chief govt, stated: “H.R. Owen has an extended and illustrious historical past retailing Bentley automobiles, and the launch of Bentley Hatfield marks an essential milestone in that journey. Our new multi-million-pound automotive retail complicated – the end result of Berjaya Group founder, Vincent Tan’s imaginative and prescient, to create the last word luxurious automotive facility and expertise –  is the right location for Bentley Hatfield.

“Not simply due to its cutting-edge design and amenities, but in addition due to the wealthy aviation historical past between the previous de Havilland website and Bentley’s manufacturing facility in Crewe, which produced the Merlin engines that powered the de Havilland Mosquito.

“Throughout the HR Owen Group we promote, service and preserve a number of the most extraordinary supercars on the earth.

“Our new complicated presents an actual alternative for us to evolve the Bentley gross sales and aftersales expertise in-line with the altering wants and needs of our prospects.”

The brand new Bentley showroom joins HR Owen’s Bentley showrooms in Mayfair (Jack Barclay Bentley) and Surrey.

Richard Leopold, UK regional director of Bentley Motors, stated: “The opening of Bentley Hatfield is a milestone second for our UK operations, an indication of our joint dedication with HR Owen to our house market and our ambition to proceed to steer the posh automotive sector within the UK for a few years to return.”        

Bentley Hatfield encompasses a showroom house that’s each open and splendid and intimate and cosseting. Away from the massive glazed frontage and warmly lit ground displaying the most recent vary of Bentley fashions, sits the Mulliner Commissioning Studio. This sanctuary options high-definition screens, paint samples, leather-based swatches and tremendous wooden strips as inspiration for the bespoke means of co-creating a brand new Bentley with Mulliner.

This co-creation course of was revealed to nice impact on the launch occasion with a brand new vary of Mulliner-created fashions accessible completely by way of Bentley Hatfield, generally known as the de Havilland Assortment – the restricted run of 4 automobiles was displayed on the dealership and Choo stated he was hopeful of discovering prospects for such distinctive luxurious Bentleys.