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The market share of vehicles sourced from Japan is on observe to be the lowest in a long time this yr, pushed by Toyota’s provide shortages and correlating with fast development in imports from China.
Within the final 19 years the common yearly market share of Japanese-made vehicles in Australia has been 32.7 per cent, with the bottom determine since our data started being 27.6 per cent in 2016, and the best being 38.3 per cent in 2005.
Thus far in 2023 although, Japan-made vehicles account for 27.3 per cent of all gross sales, with 124,535 models out of a market-wide 456,833 sourced from the Land of the Rising Solar.
Whereas this implies the nation remains to be Australia’s greatest supply of car imports forward of Thailand, the market share determine is at its lowest since no less than 2005 – which is way back to our database goes.
To place this market share data into some perspective, think about Australians took supply of practically 22,000 (21,896) extra Japan-made vehicles within the first 5 months of 2022 than they did over the identical time frame in 2023.
In different phrases, a couple of share factors of market share equals tens of 1000’s of vehicles, because the desk beneath hopefully demonstrates.
Calendar 12 months | Made in Japan | Complete market | % from Japan |
---|---|---|---|
2023 (YTD) | 124,535 | 456,833 | 27.3% |
2022 | 330,061 | 1,081,429 | 30.5% |
2021 | 350,934 | 1,049,831 | 33.4% |
2020 | 309,601 | 916,968 | 33.8% |
2019 | 334,075 | 1,062,867 | 31.4% |
2018 | 356,230 | 1,153,111 | 30.9% |
2017 | 341,663 | 1,189,116 | 28.7% |
2016 | 325,689 | 1,178,133 | 27.6% |
2015 | 335,288 | 1,155,408 | 29.0% |
2014 | 329,009 | 1,113,224 | 29.6% |
2013 | 362,058 | 1,136,227 | 31.9% |
2012 | 390,289 | 1,112,032 | 35.1% |
2011 | 331,904 | 1,008,437 | 32.9% |
2010 | 356,968 | 1,035,574 | 34.5% |
2009 | 334,655 | 937,328 | 35.7% |
2008 | 378,992 | 1,012,164 | 37.4% |
2007 | 369,875 | 1,049,982 | 35.2% |
2006 | 367,443 | 962,666 | 38.2% |
2005 | 378,758 | 988,269 | 38.3% |
The drop off in gross sales of Japanese-made vehicles this yr coincides with a spike in deliveries of vehicles made in China, which up to now in 2023 sit at 72,619 models.
That’s up virtually 80 per cent year-on-year, and equal to fifteen.9 per cent market share. Fashionable manufacturers that supply all their vehicles from China embrace MG (seventh total), Tesla (eighth), GWM (thirteenth), and LDV (sixteenth).
It ought to be little shock the 5 carmakers which have misplaced probably the most gross sales and share in 2023 year-on-year (YoY) are Japanese – although in fact not all vehicles bought by Japanese manufacturers are literally made in Japan. Our information above is particularly about vehicles made in Japan, for readability.
12 months up to now 2023:
- General market – up 4.3 per cent or 18,949 models
- Toyota – down 27.9 per cent or 27,529 models
- Mitsubishi – down 28.5 per cent or 10,240 models
- Mazda – down 6.8 per cent or 2969 models
- Suzuki – down 17.8 per cent or 1551 models
- Honda – down 14.3 per cent or 943 models
Toyota has been hit tougher by inventory shortages than different manufacturers just by advantage of its sheer scale, with wait occasions of key fashions having stretched out previous two years at occasions. Its YTD market share of 15.6 per cent is regarding, given it’s sat north of 20 per cent for years now.
Whereas not all Toyotas bought right here come from Japan – the HiLux comes from Thailand as an illustration – its autos with the most important drop-offs do.
These are specifically the RAV4 (down 40 per cent), Prado (down 52.5 per cent), Corolla (down 47.8 per cent), C-HR (down 47.6 per cent) and Camry (down 38.1 per cent).
It’s a considerably completely different story for Mitsubishi given the Triton and Pajero Sport – once more, each made in Thailand – are answerable for that model’s drop-off.
12 months up to now 2023, gross sales by international locations of manufacture
- Japan – 124,535 models, down 15 per cent
- Thailand – 97,237 models, down 5.6 per cent
- China – 72,619, up 78.6 per cent
- Korea – 65,771, up 3.3 per cent
- Germany – 19,829, up 31.9 per cent
- General market – up 4.3 per cent
Whereas not but statistically all that vital, it’s extremely doable extra Australian non-public and fleet patrons will shun Japanese vehicles going ahead given the shortage of EVs coming from there.
EV gross sales in Australia sit at a document 32,050 models this yr, up four-fold YoY and equal to 7.0 per cent market share.
But not one of the prime 10 come from Japan, with the top-sellers all coming from China, and to a lesser extent Korea and Germany.
Wanting forward at the carmaker’s launch calendars, it’s unlikely this situation will change all that a lot within the speedy future, both.
MORE: EVs coming to Australia, launch calendar and what’s right here already
MORE: Aussie automobile gross sales spike, greatest Might outcome ever
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