Home Automotive Halfords strikes at franchised networks with ‘Seller Or No Seller’ advertising marketing campaign

Halfords strikes at franchised networks with ‘Seller Or No Seller’ advertising marketing campaign

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Halfords strikes at franchised networks with ‘Seller Or No Seller’ advertising marketing campaign

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Biking and motoring chain Halfords is telling motorists they might be paying “over the chances for repairs” and they need to use its providers with no worry of affecting their automotive’s producer guarantee.

In a direct assault on franchised dealerships Halfords has launched a advertising marketing campaign known as Seller or No Seller, and is highlighting that cheaper repairs with producer verified components that don’t affect warranties can be found.

Chief govt Graham Stapleford mentioned: “We’re persevering with to do the whole lot that we are able to to help our clients by means of the cost-of-living disaster and are decided to supply them unrivalled worth. As an illustration, our analysis reveals that motorists who use producers’ franchised dealerships pays over 50% extra for repairs in contrast with Halfords.

“With the typical value of automotive possession pushing £300 a month, the very last thing arduous pressed motorists want, is to pay over the chances for repairs.

“That’s why we’re launching a marketing campaign known as Seller or No Seller, designed to lift motorists’ consciousness of the selection and price financial savings obtainable to them for servicing and repairs, and that any work carried out by Halfords is not going to have an effect on their producer guarantee.”

The group can also be enabling clients in its garages to pay for his or her repairs with a 15% pay now and the remainder in 2024, curiosity free, by means of Cost Help.

In a buying and selling replace final week Stapleford (pictured above) revealed that 75% of Halfords complete gross sales now comes from its motoring division and it’s progressing its long-term plan “to develop into a one-stop-shop for motoring possession”.

Revenues at Halfords Autocentres rose 16.6% year-on-year and, following its acquisitions of Common Tyre and Autocare, Nationwide Tyres and Autocare and Lodge Tyre, the industrial fleet service enterprise has gained a big nationwide contract with Yodel to keep up its van and truck fleet.

He mentioned its motoring loyalty membership has now reached 2.5 million members, and its information reveals these store extra steadily and spend greater than non membership members.

Presently it gives membership premium members a free MOT check and reductions.

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