SHH, also called Honest Haute Horlogerie, debuts its newest SHH retailer in Pavilion Kuala Lumpur, Malaysia. Upon strolling by the glass doorways and purchasers are greeted by a sprawling house of 5,000 sq. toes that holds a fundamental show space bathed in heat copper earth tones — a signature color scheme of the model. Whereas the boutique’s stylistic sophistication echoes present SHH boutiques within the area, the Kuala Lumpur retailer stands out from its Southeast Asian counterparts for being the biggest boutique within the area thus far and is the one SHH boutique geared up with its very personal non-public eating venue and bar.

SHH’s fundamental show space holds beautiful podium capsules with a rotating collection of the rarest horological highlights, every displayed with particular person interactive digital panels that supply the finer particulars of the piece’s mechanics, heritage and watchmaker. The 17 manufacturers on show embrace Arnold and Son, Christiaan Van Der Klaauw, Credor, Cvstos, Faberge, Ferdinand Berthoud, H. Moser & Cie., Lang & Heyne, Louis Moinet, Montblanc, and Parmigiani Fleurier. The idea is to equate exquisitely crafted watches to artistic endeavors — and by doing so, displaying timepieces like paintings in a museum, invite purchasers for a better look whereas concurrently studying extra at their very own tempo.

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Nonetheless, it’s not merely the manufacturers inside the retailer but additionally the personalised luxurious purchasing expertise that makes a visit to SHH a memorable one. This expertise encourages purchasers to take their time exploring every unbiased timepiece in a cushty setting. As Mr. Ong Ban, CEO of Honest Fantastic Watches states: prospects are inspired to “come collectively to change information, talk about their ardour, and immerse themselves on the planet of haute horlogerie”.

The brand new SHH boutique come at a time the place we’re starting to see an growing sophistication of collectors in Asia and a rising demand for extra depth within the expertise of unbiased watch manufacturers. As one in all Singapore’s most established names in luxurious watch retail, Honest Fantastic Watches has grown since its inception in 1954 to at the moment working in additional than 20 boutiques with a community of points-of-sale spanning nations together with Australia, Malaysia, Singapore and Thailand. SHH goals to hone in on this surge whereas persevering with to lift the bar for its high quality within the retail expertise of watch collectors.

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