The Nissan Titan. It was by no means adequate to take a lot market share from the Huge Three however Nissan stored at it anyway. Now, simply over 20 years after the mannequin made its debut, Nissan is pulling the plug.

Whereas we’ve been reporting on the looming dying of the Titan for no less than the final couple of years, this time round issues appeared extra legit. We had been first tipped off concerning the ending of Titan manufacturing from a supply who despatched us what appeared to be an inner memo confirming that the Titan’s manufacturing at Nissan’s Canton, Mississippi plant would finish. When we reached out, Nissan confirmed the information.

Manufacturing of the Nissan TITAN is scheduled to finish summer time 2024 at our Canton plant in Mississippi. Beneath Nissan’s Ambition 2030 imaginative and prescient of an electrified future, we’re accelerating the method of reworking the Canton plant with the most recent in EV manufacturing know-how. This can assist manufacturing of two all-new, all-electric automobiles. There might be no workforce reductions as a result of this motion.

TITAN has been an vital nameplate for Nissan in North America for 20 years, and we’re grateful to the sellers, prospects, and hundreds of staff who’ve performed pivotal roles all through TITAN’s lifecycle.

It’s good to see that the Titan’s cancellation gained’t be affecting any jobs. However in the event you’ve paid consideration to Titan gross sales over time, its dying shouldn’t be shocking. Other than Nissan’s EV plans, it simply by no means offered nicely. Simply 15,063 had been offered in 2022; simply over 6,500 had been offered within the second quarter of 2023. It had all the best issues going for it although like a robust V8 engine, a diesel possibility — that was finally dropped, and a more durable and barely greater XD trim.

However its bizarre in-between dimension and lack of engine and cab configurations could possibly be some causes it was by no means an enormous vendor. It additionally has a excessive beginning value: a 2023 Titan begins at $45,770. Positive that will get you commonplace V8 energy however to folks like fleet consumers that’s a turn-off. So in the event you’re one of many few people who find themselves keen on getting behind the wheel of a brand-new Titan, act quick because it gained’t be round for much longer.