Lookers’ new BMW dealership in Crewe is open after a £5.8m injection and important improve.

The location on Fourth Avenue off Weston Street which closed for main development works final yr now options the very newest showroom design with every mannequin displayed in trendy, state-of-the-art environment that features loungelike seating, distinctive lighting and premium furnishings.

The spacious, light-filled and tech-laden new showroom adheres to BMW’s new ‘Retail Subsequent’ idea which debuted in the USA final yr, prioritising house, glass and pure mild. The dealership additionally options an all-new modern aftersales house.

Lookers’ BMW Crewe redevelopment is its newest funding within the premium marque after first introducing BMW and MINI to its portfolio in 2016.

Rob Gower, head of enterprise at Lookers for BMW and MINI (pictured), mentioned: “Our new BMW retail centre is a part of the ‘BMW Retail Subsequent’ idea which represents our dedication to repeatedly investing in delivering an enhanced buyer expertise. Our £5.8 million funding additionally underscores our confidence in BMW as one of many world’s most interesting automotive manufacturers, which continues to spend money on innovation, distinction and luxurious.

“As a crew, we’re captivated with our new all-electric charging factors for the thrilling vary of recent and rising BMW i automobiles that are within the course of of making the last word driving machine for a extra sustainable world.”

The brand new showroom is now house to the total suite of BMW’s vary of electrical and hybrid automobiles, together with the fully-electric BMW Gran Couple, the BMW i4 M50 and i4 eDrive50 fashions in addition to the 7 Collection, X1 and 5 Collection manufacturers.

Lookers group chief working officer Duncan McPhee mentioned: “Our new retail centre in Crewe proudly showcases BMW’s excellent driving and sustainability credentials in a shocking, ambient atmosphere the place prospects will actually take pleasure in experiencing BMW’s world class vary for themselves. Our partnership with BMW / MINI is essential for Lookers and we’re delighted that our new BMW vacation spot in Crewe will act as a serious retail hub for the northwest area.”

Full with EV chargers and a variety of digital improvements, the foremost renovation has been purposely constructed to showcase BMW model and can incorporate and intensive used automotive providing and intensive aftersales provision.