Mercedes-Benz revealed recent particulars about its US product offensive at its annual North America vendor assembly final week.

Titled “Past,” the assembly held in Vancouver, British Columbia, supplied an early look into how one of many world’s oldest automakers will place itself for an electrical century. In entrance of an viewers of greater than 350 US and Canadian retailers, the automaker supplied perception into its upcoming merchandise and applied sciences.

“We’re in the midst of a metamorphosis. We confirmed how merchandise and know-how help the technique,” Mercedes-Benz USA CEO Dimitris Psillakis advised Automotive Information. On the assembly, Psillakis advised sellers recent merchandise and improved provide ought to raise US gross sales by 5 to 10 p.c this yr, up from 286,764 autos in 2022.

Mercedes Vendor Board Chairman Joseph Agresta stated the product pipeline features a wholesome mixture of inner combustion engine and battery-powered autos.

“There’s a number of EVs, and EV is actually our future. However there’s nonetheless a dedication to the ICE autos. The ICE autos are going to help profitability and quantity for some time period,” Agresta stated.

Sellers had been proven eight autos, together with the redesigned E-Class sedan, AMG SL 43 roadster, and Maybach EQS SUV.

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Whereas the latter will be thought-about a distinct segment product, future EV launches will embrace two mainstream fashions coming subsequent yr, the all-electric CLA sedan and an electrical GLC crossover. Rivaling the Tesla Mannequin 3 and Tesla Mannequin Y, respectively, Mercedes-Benz’s upcoming fashions are supposed to be conquest autos for the EV age.

The compact CLA, which can be bigger than its combustion namesake however with a sleeker profile impressed by the Imaginative and prescient EQXX as proven in Motor1‘s rendering above, ought to provide 400 miles of vary when it arrives in US shops in 2024.

Set to hold over the digital-first cockpit design of Mercedes’ present EVs, the electrical CLA will goal to poach Tesla’s younger, tech-focused clients. In accordance with one vendor, Mercedes expects the CLA to convey 60 p.c new consumers to the model.

As for the electrical GLC, it will likely be a successor to the EQC electrical crossover, which was to be the model’s first mass-volume EV within the US. Nevertheless, the mannequin’s US launch was ultimately canceled because of its vary of 220 miles, which was deemed too restricted for the market.

The brand new mannequin will arrive subsequent yr with about 300 miles of vary and an all-new design. One vendor described it as having a extra rounded entrance and rear than the combustion engine variant. The electrical crossover can be stated to function a pair of energy domes on the hood and a light-weight signature working throughout the entrance.

Curiously, neither the electrical CLA nor the electrical GLC had been known as EQ fashions through the presentation, which may imply Mercedes is certainly critical about ditching its electrical sub-brand.