Genesis will use the 2024 New York auto present on this week to current an electrical full-size SUV idea known as the Neolun.

The automaker is thought to be engaged on simply such a car, which is believed to hold the GV90 identify into manufacturing, and the Neolun could also be a style of what is to return. Prototypes have already been noticed forward of a market launch probably someday subsequent 12 months.

The Neolun identify is a portmanteau of the Greek neo and Latin luna, which interprets to “new moon.” It is meant to suggest Genesis’ purpose of delivering technological innovation in its future automobiles.

The idea options clear surfaces marked solely by mild bars representing head and taillights, plus a couple of character traces. Genesis Chief Inventive Officer Luc Donckerwolke calls it reductive design, a course of, he mentioned, that purposely “eliminates any pointless particulars.” Issues like roof racks and facet steps are all tucked away contained in the physique and lengthen out when required.

Genesis Neolun Idea – 2024 New York Auto Present

The design even eliminates the B-pillars. Entry to the cabin is through a pair of coach-style doorways, just like what you will discover on a Rolls-Royce, in addition to the previous Lincoln Continental Coach Door Version, and opening these doorways on the Neolun idea reveals a big entry level with ample entry to 4 particular person seats.

The inside design, within the conventional model of ideas, is probably going too wild to make manufacturing, however there are components we may even see in future Genesis fashions. These embrace the digital gauge cluster probably being changed by a head-up show and maybe a small display screen on the steering wheel. The car additionally encompasses a radiant heating system the place surfaces just like the sprint, flooring, door linings, and extra are used to heat the cabin as a substitute of counting on the traditional methodology of blowing heat air. Premium supplies like cashmere, comfortable leather-based, and actual wooden trim full the cabin.

Whereas the idea’s 4 seats, break up over two rows, could also be an possibility on any future manufacturing mannequin, the usual setup will probably be three rows of seats. Curiously, Genesis has indicated that the coach doorways would possibly make manufacturing. The automaker mentioned the design has been developed to the purpose the place manufacturing could be “possible.”

The New York auto present opens its doorways to the media on Wednesday, and Genesis may also use the occasion to launch a efficiency sub-brand known as Magma. The automaker plans to supply a Magma model of each car in its lineup, together with probably the full-size SUV.