To be truthful, some variations are arduous to inform aside — is that Carpathian Gray or Eiger Gray? Oh, it’s Charente Gray.

However the vary of decisions is spectacular.

When you’re not impressed, although, your Vary Rover seller can now give you 230 further decisions.

Hundreds of Combos

Vary Rover is launching a brand new customization program that has sufficient choices that you could possibly most likely use it to design a one-of-a-kind Vary Rover not like another on the planet.

The corporate’s new SV Bespoke service gives “as much as 391 inside materials colorways and 230 colours.” However, in the event you can’t discover the shade you need, you possibly can ship them an merchandise, they usually’ll match its coloration for an undisclosed payment.

The service is obtainable on the 2024 Autobiography and SV trim ranges.

Our check driver discovered the present Vary Rover “filled with wealthy supplies and premium options whereas providing a powerful vary of engines, customary 4-wheel drive, and excellent off-road capabilities,” however famous that “it’s arduous to disregard the reasonably exorbitant price ticket.”

That’s true even earlier than you begin customizing. Distinctive choices, Vary Rover says, embody “a variety of near-aniline leather-based or sustainable non-leather Ultrafabrics in unique colours and perforations,” distinctive veneers with steel inlays or mosaic debossing, and customised graphics or messaging on seats and treadplates.

Different Automakers Do This, However It’s Dear

The service is just not solely novel within the automotive business. Porsche does one thing comparable via its Unique Manufaktur program. Extremely-high-end carmakers like Bentley and Rolls-Royce provide near-endless customization as nicely. And Cadillac, with its upcoming Celestiq super-luxury automobile, has supplied customizations via a design concierge service.

However the transfer could also be a part of a brand new imaginative and prescient for the Vary Rover model. Its guardian firm, till lately generally known as Jaguar Land Rover, has modified its identify to JLR and introduced plans to show a number of of its merchandise into extra outlined manufacturers, together with separate Defender and Discovery showrooms. The plan might embody shifting Vary Rover additional upscale to compete with the Bentleys and Maybachs of the world.

Energy Will increase for 2024

The British luxurious automaker additionally introduced a couple of enhancements coming to the Vary Rover for 2024.

The out there plug-in hybrid powertrain is getting a extra highly effective electrical motor, bumping the entire output to 542 horsepower (up from final 12 months’s 434). The highest-of-the-line twin-turbo V8 sees its energy leap from 523 horsepower to 606.