Sytner has been recognised for its engagement throughout Nationwide Apprenticeship Week’s takeover marketing campaign which aimed to highlight the various apprenticeship alternatives accessible inside the retail sector.

The #DMCApprenticeTakeover inspired Nationwide Franchised Seller Affiliation (NFDA) members to showcase compelling success tales of their present and previous apprentices throughout varied social media platforms.

Probably the most engaged members had been rewarded with complimentary tickets to The British Motor Present 2024 with Sytner profitable two VIP tickets and TrustFord, TruckEast, JCT600 every profitable 4 household tickets.

“It’s encouraging to see the enthusiastic participation of quite a few franchised retailers in each the Drive My Profession marketing campaign and Nationwide Apprenticeship Week. This collective engagement underscores our members’ unwavering dedication to contain younger people within the automotive realm, showcasing the varied array of prospects inside the trade,” mentioned Sue Robinson, NFDA chief govt.

Along with the #DMCApprenticeTakeover, NFDA partnered with the Automotive 30% Membership within the #MyApprenticeshipStory marketing campaign. This initiative aimed to advertise gender range by sharing inspiring tales of feminine apprentices, additional emphasising the trade’s dedication to inclusivity and equality.

Sue Robinson commented: “Initiatives like Drive My Profession and the Automotive 30% Membership play a pivotal position in selling the automotive sector as an inclusive and various office. We’re dedicated to eradicating unfavorable perceptions and encourage younger females to contemplate motor retailing as their possibility for a profitable profession. As an trade, we have to collaborate to make the trade inclusive, various, and open to all and spotlight the chances in profession development it will probably provide.”

“In these difficult instances marked by a scarcity of expertise within the automotive sector, it’s encouraging to see franchised sellers championing their apprentices and actively supporting Nationwide Apprenticeship Week.

“Final week, NFDA attended the NADA Present in Las Vegas. One resounding theme echoed all through the convention halls: Franchised Sellers worldwide are grappling with a standard problem—recruiting expert technicians. For that reason, and after the success of Nationwide Apprenticeship Week, Drive My Profession is launching a brand new marketing campaign #DrivingGreatCareers throughout Nationwide Careers Week taking place from 4-9 March. Extra particulars on the right way to get entangled shall be shared by the NFDA within the coming weeks.”

“Wanting forward, Drive My Profession will proceed its mission to lift consciousness of the alternatives inside the automotive sector and proceed supporting its members,” mentioned Robinson. “Drive My Profession and the NFDA wish to thank all its members that took half on this marketing campaign, contributing to bettering our trade as an excellent place to work for all.”