Oakmere Motor Group has taken to 2 wheels with the launch of a brand new Norton Bikes dealership.

The Chesire-based automotive retail group has added the enduring British model to a wide-ranging portfolio which already options Caterham, Mazda, Morgan, Lotus Vehicles and Toyota, together with a Volkswagen authorised aftersales operation.

Norton Bikes stated that the opening of the brand new franchise, on Manchester Street, Northwich, was one other important step in its gross sales accomplice technique because it delivers its new Commando 961 and the V4SV superbike to UK riders.

Jonathan Jarratt, managing director of Oakmere Motor Group, stated: “Norton Bikes is Oakmere’s very first bike model, and what a reputation so as to add to our showroom.

“It’s an organization with an extremely wealthy heritage and thrilling new merchandise. From the outset, it was clear Norton shared our values and a ardour for high quality, so we’re delighted that we are actually a Norton gross sales accomplice.”

Established as a family-run Lotus specialist in 1978 and operates out of dealership websites in Northwich and Prestbury.

Christian Gladwell, Norton Bikes’ chief industrial officer, stated: “We’re very excited that Norton can be part of a well-established {and professional} dealership equivalent to Oakmere.

“They’ve had nice success over 45 years with the likes of Lotus, Morgan and Caterham, so Norton is the right addition to their rising portfolio.”

Oakmere is a part of a development that has seen growing numbers of automotive retailers undertake bike franchises.

Earlier this 12 months Brayley Vehicles founder and managing director Paul Brayley informed AM how he had been impressed by his enterprise’ first foray into two wheels, with Honda in Romford.

Vertu Motors has additionally established a big bike division, with turned the BMW Motorrad community’s largest franchised accomplice with the £4.2 million acquisition of two Yorkshire dealerships from Saltaire Motor Firm, buying and selling as Allan Jefferies, in November final 12 months.

Strategic plans throughout the Volkswagen Group, in the meantime, are prone to see round 100 Audi retailers throughout the globe undertake a Ducati bikes franchise.