Pentagon Motor Group is having fun with important early gross sales success with Chinese language producer BYD having already offered 60 autos within the first full month of operations.

Matched by a fourfold rise in on-line enquiries by way of its Lincoln dealership web site, the enterprise is now its different areas to increase the BYD providing.

The Chinese language producer joined the dealership’s model line-up at its Motor Village website on Tritton Street in Lincoln in December, becoming a member of Vauxhall, Peugeot, Mazda, and shortly Renault and Dacia.

David Peel, managing director of Pentagon, a core a part of Motus Group (UK), mentioned: “It’s an encouraging begin: BYD is the most recent Chinese language model getting into the UK and European market, and it does so having lately been judged the largest world EV producer, taking excessive spot from Tesla – no imply feat!”

“I went to the Munich Motor Present final yr, particularly to analysis BYD, and got here away very impressed. They have been the celebrities of the present for many individuals I talked to, having invested in securing a significant presence. Their automobile platform is versatile, producing a wide range of fashions throughout totally different segments, and the preliminary UK providing at our Lincoln centre contains the Atto 3, Dolphin and Seal. Nice trying high quality merchandise designed with UK shoppers in thoughts.”

The arrival of BYD has already added an additional 5 jobs at Tritton Street the place all admin, gross sales, service and elements actions for the brand new arrival is being dealt with. The enterprise sees the addition of BYD as not solely a really important gross sales platform in its personal proper, but in addition an interest-trigger to drive further footfall and new prospects to the multi-brand website.

BYD has established itself at 27 retailers on the finish of 2023, and plans as much as 50 extra dealerships within the first half of 2024. The corporate additionally lately introduced it should open its first European manufacturing facility in Szeged, Hungary.

Pentagon Group model director Rob Schofield, who additionally oversees Vauxhall, KIA, Renault, DACIA, Mazda and FIAT Skilled manufacturers for Pentagon, added: “No doubt, we’ll have a look at our different areas which we hope would possibly provide BYD the trendy skilled dealership websites it’s on the lookout for. For us, the arrival of BYD at our Pentagon Motor Village website in Lincoln permits us to work not solely with retail prospects, but in addition our many main fleet shoppers, numerous whom are already eager to become involved with these new autos.”

Throughout its robust Midlands/Northern footprint, Pentagon Motor Group now has 64 franchise factors throughout 31 areas, masking each passenger autos and light-weight industrial autos with 18 manufacturers.