Pentagon has struck a dealership settlement with Chinese language EV producer BYD to open a automotive showroom at its Tritton Street web site in Lincoln from early 2024.

David Peel, managing director of Am100 supplier group Pentagon, stated: “I’m actually happy to announce this thrilling new partnership with BYD. It’s the latest Chinese language model getting into the UK and European market: an attention-grabbing and aggressive newcomer, with a spread of autos based mostly on an e-platform 3.0 that place excessive significance on security and effectivity alongside different key traits similar to spaciousness and intelligence.

“This platform is versatile sufficient to provide a wide range of fashions throughout totally different segments, and the preliminary BYD vary coming to the UK contains the Atto 3, Dolphin and Seal. All nice wanting high quality merchandise that drive fantastically and which might be designed with UK customers in thoughts.”

The arrival of BYD is predicted instantly so as to add an additional 5 jobs at Tritton Street the place all admin, gross sales, service and components actions for the brand new arrival might be dealt with.

The corporate stated it sees the addition of BYD as each a robust gross sales platform in its personal proper, but in addition as an interest-trigger to drive extra footfall to the multi-brand web site which incorporates Vauxhall, Peugeot, Mazda and Renault & Dacia showrooms.

Heading the Pentagon Motor Group crew engaged on BYD might be group model director Rob Schofield who oversees Vauxhall, KIA, Renault, Dacia, Mazda and Fiat Skilled manufacturers for Pentagon.

“For Pentagon, it is a double-edged alternative. Not solely can we work with the brand new model for our retail clients, but in addition for our many main fleet shoppers, who we already know are desperate to get entangled with these new autos.”

Throughout its robust Midlands/Northern footprint, Pentagon has 66 franchise factors throughout 32 places, overlaying each passenger autos and vans with 18 manufacturers.