Perodua has revealed its Q3 2023 gross sales and manufacturing figures and issues look superb for the market chief. Q3 gross sales are up 28.3% year-on-year and gross sales for the primary 9 months of 2023 is eighteen.8% increased.

For the ultimate stretch, Perodua and its two Sg Choh factories are going full throttle to provide a minimum of 30,000 items per 30 days, which signifies that the gross sales goal for 2023 of 314,000 items – which might be a brand new gross sales file to beat final 12 months’s file – will certainly be surpassed. We discuss manufacturing as a result of that’s the key – P2 typically sells no matter it produces.

However there’s an unlikely hero this 12 months and his title is Bezza. With 65,158 items offered as of Q3 2023, the sedan is Malaysia’s outright greatest promoting automobile, each in Q3 and YTD September, by no means thoughts phase battles. For context, it’s at the moment practically 14k items forward of the Axia, which is simply forward of the Myvi. Bezza gross sales is a whopping 41.3% increased y-o-y with one quarter to go.

That signifies that the sedan is nearly assured to wrest the gross sales king crown from the Myvi, which was Malaysia’s greatest promoting automotive in 2022 (with 74,840 items, it was additionally high in 2021).

The Bezza topping Malaysia’s (full-year) gross sales charts for the primary time is sort of a certainty with one quarter to go, barring a sudden change in pattern or disaster, as Perodua VP Datuk Ahmad Suhaimi Hashim stated on the sidelines of the Japan Mobility Present that the Bezza is essentially the most produced automotive within the factories now to swimsuit market demand. And the market appears to actually just like the Bezza now.

Suhaimi additionally revealed that the Perodua International Manufacturing plant (PGMSB is the newer of the 2 in Sg Choh) had upped the takt time for the Bezza thrice this 12 months. Takt time a producing time period to explain the required product meeting length – mainly how briskly an organization could make a product.

It’s an unlikely hero as a result of the Bezza is the oldest automotive in P2’s vary – the compact sedan was launched again in July 2016 and remains to be in its first technology, having obtained a facelift in early 2020. Sibling Axia has since moved into the DNGA period, however the Bezza stays, not simply surviving however thriving. Wouldn’t have guessed, would you?

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