“Renault 5 E-Tech electrical is a cult icon redesigned for the trendy age.
We pulled out all of the stops for this partaking automotive, designed and inbuilt France. With its cheerful design and new-generation applied sciences, it’s out to make electrical autos extra inexpensive in Europe.”

Fabrice Cambolive, CEO Renault model

Unique first photos of the manufacturing mannequin

Set for launch in 2024, Renault 5 E-Tech electrical places a contemporary, electrical spin on the long-lasting Renault 5, taking it into the longer term. Forward of the official reveal, Renault is lifting a nook of the veil, giving us a glimpse of a number of particulars within the manufacturing mannequin’s exterior design which are a transparent nod to its predecessor.

Headlights

The headlights of R5 are a key design function, making the entrance finish immediately recognisable. It’s not solely their form that units them aside, but additionally the mark within the centre of the lens, resembling the pupil of the human eye.  This nod to the 1972 advert that includes “The Adventures of Supercar” provides the modern-day R5 a human-like expression.

A cost indicator mild on the bonnet

On the entrance finish, the air consumption current on the bonnet of the historic mannequin has disappeared. Clearly displaying that Renault 5 E-Tech electrical belongs to the world of electrical autos, it has been changed by a cost indicator mild forming the long-lasting quantity “5” when the automobile is totally charged. A high-tech function that can be purposeful and enjoyable, this indicator is a good instance of an accessible interface with a human contact, displaying the battery cost at a look.

Wheel arches

The wheel arches create a broader stance, giving R5 the look of a compact automotive with actual on-road presence. Their graphic design underlines a singular and immediately recognisable character, paying homage to R5 Turbo.

Hind lights

The vertical hind lights embrace a perform extending the facet panel. This function contributes to the aerodynamic efficiency of R5 by stopping air turbulence.

An authentic teaser marketing campaign concentrating on most people from 1 December

For this very particular launch, Renault labored with Publicis Conseil to place collectively a teaser marketing campaign that’s distinctive not solely by way of its kind but additionally its scope, since it’s launching three months forward of the official reveal.

The theme of the marketing campaign: “R5VOLUTION IS BACK”.

Launched in 1972, at a time of social and societal turmoil, R5 shook up the automotive business with its revolutionary method to vehicles. In 2024, Renault is beginning one other revolution towards a unique backdrop: the power transition, the placement of manufacturing in France and the necessity for power sobriety. And it’s out to publicise this imminent comeback with a marketing campaign taking in the entire of Europe.

The marketing campaign reveals the primary iconic options of the longer term automobile’s exterior design, beginning with the 5 brand. The emblem might be accessible in a alternative of three colors, which may even be discovered on the manufacturing mannequin: yellow, blue and inexperienced. Catch a partial glimpse of Renault 5 E-Tech electrical within the centre of a big 5, which might be celebrated in a particular poster marketing campaign from 1 December 2023.

The largely hid automobile is systematically accompanied by a QR code linked to the renault.fr/R5 web site.  This website reveals just a little extra in regards to the future automobile with a sequence of particulars illustrated by key phrases: R5DESIGNED, R5ENERGISED, R5DIGITALISED, R5SOURCEFUL, R5LOCALISED, R5VOLUTION IS BACK. The web site additionally consists of particulars of the particular R5 R Cross, for patrons eager to be among the many first to order and obtain their Renault 5 E-Tech electrical on launch.

This formidable media marketing campaign might be backed up by a TV business proven around the globe, to maintain the excitement going by means of to the reveal in 2024. Produced by the studio Man VS Machine, the business provides viewers a sneak peek of the design of Renault 5 E- Tech electrical, because it races round looking for its manner out of a maze. The soundtrack is the world-famous “Immediate Crush” by Daft Punk, icons of the French electro-pop scene, who not often lend their presence to promoting. The decor of the movie seems to be a big QR code within the centre of the town, offering a hyperlink to the web pre-reservation programme, R5 R Cross.

In France, the movie will air on TV from 17 December to 7 January in a 30-second format, and in an extended 45-second for better publicity between 25 and 31 December.

R5 R Cross, a skip-the-line programme for patrons

On 30 November, Renault is rolling out a singular expertise for future prospects: the R5 R Cross programme. R5 R Cross holders will be capable to order the brand new iconic all-electric automobile within the Renault community 10 days earlier than orders open to most people. Clients putting an order throughout this particular interval might be among the many fortunate first to take supply of their automobile from autumn 2024, with the ElectriCity plant in Douai, France, giving precedence to their order on the manufacturing line. Holders of an R5 R Cross will obtain a scale mannequin of Renault 5 E- Tech electrical after its reveal and would be the first to entry content material and occasions round Renault 5.

Obtainable at a value of €150, the R5 R Cross might be accessible from www.renault.fr/r5 and within the seven taking part international locations (France, Germany, Italy, Spain, United Kingdom, Belgium and the Netherlands).

“For the comeback of this icon, we wished to reinvent the normal automobile launch. Little by little, we’re unveiling the design of this retro-futuristic mannequin, with a large-scale communication plan nicely prematurely of the launch.  Renault 5 is definitely THE very best automobile for this method, since we’re speaking in regards to the rebirth and even the reinvention of a legend, undoubtedly one of the vital iconic autos within the historical past of the French automotive business.“

Arnaud Belloni, World Chief Advertising and marketing Officer for the Renault model

An all-electric pop icon

Simply 3.92m lengthy, Renault 5 E-Tech electrical is each inch a metropolis automotive. Excellent for city driving, this all-electric icon can be comfortable exterior the town with its 52 kWh battery giving it a spread of as much as 400 km WLTP. This battery would be the first accessible when orders open. A second 40 kWh battery will develop into accessible at a later date.

Renault 5 E-Tech electrical would be the first automobile constructed on the brand new AmpR Small platform (previously CMF-B EV), designed for true driving pleasure. The multi-link rear suspension, normally discovered solely on autos additional up the market, contributes to the wonderful stability and roadholding.

A spread of extremely superior applied sciences may even be accessible. Contained in the automobile is reno, Renault’s official avatar. This next-generation humanised co-driver will ship a digital expertise that totally immerses customers on this planet of Renault, for brand spanking new driving and onboard experiences. Outfitted with a bidirectional onboard charger, Renault 5 E-Tech electrical would be the first manufacturing automobile to function V2G (vehicle-to-grid) know-how. Supported by Mobilize, V2G know-how permits Renault 5 E-Tech electrical to produce power to the grid. Will probably be accessible first in France and Germany in 2024 after which within the UK in 2025. This know-how will permit Renault 5 E-Tech electrical drivers to economize on charging and minimize their general electrical energy invoice, by promoting electrical energy again to the grid.

The entry-level value of Renault 5 E-Tech electrical might be round €25,000, on a par with B-segment hybrids. The brand new automobile might be unveiled on 26 February subsequent on the Geneva Worldwide Motor Present.

SOURCE: Renault