Rolls-Royce Motor Automobiles’s Torsten Müller-Ötvös is to retire as its chief govt in November to be succeeded by BMW UK chief Chris Brownridge.

Müller-Ötvös joined Rolls-Royce Motor Automobiles in 2010, making him the corporate’s longest-serving chief govt since Claude Johnson, the person who introduced Charles Rolls and Henry Royce collectively in 1904.

Commenting on the announcement, Müller-Ötvös stated, “Main Rolls-Royce for nearly 14 years has been the best privilege and pleasure of my skilled life. To have grown the corporate and its world-class individuals to the place it’s in at present, on the pinnacle of the posh business, has been a outstanding journey.”

Oliver Zipse, BMW group chief govt, stated: “Torsten’s excellent management, loyal dedication, clear imaginative and prescient and distinctive skill to construct a robust, targeted staff have helped make Rolls-Royce the world-class luxurious model it’s at present.”

Below Müller-Ötvös’ management, Rolls-Royce has been reworked from an automotive producer to a real luxurious home with unparalleled bespoke capabilities and deep understanding of the wants, tastes and needs of its worldwide shoppers.

Annual gross sales have surged from round 1,000 motor vehicles in 2009 to over 6,000 in 2022. Every Rolls-Royce that leaves the corporate’s world centre of luxurious manufacturing excellence.

When Müller-Ötvös took up his appointment, the automobile maker’s Goodwood facility produced simply two fashions, Phantom and Ghost. Below his management, Rolls-Royce Wraith and Daybreak had been launched, as was Rolls‑Royce Cullinan, the primary SUV within the marque’s historical past.

This 12 months sees the introduction of Spectre, the world’s first ultra-luxury electrical tremendous coupé that begins the marque’s transition to a totally electrical product portfolio by the top of 2030. Müller-Ötvös additionally noticed the edgier Black Badge conceived and launched.

In 2010, the typical value of a Rolls-Royce was round €250,000 and the typical consumer was aged 56; at present, the typical value has doubled to round €500,000 and the typical age of a Rolls-Royce consumer is simply 43.

Müller-Ötvös stated, “I imagine the corporate is able to embrace the long run with all its alternatives. We’ve got not too long ago submitted our plans to increase our Goodwood web site considerably with a view to accommodate not solely additional electrical manufacturing, but additionally to fulfil demand for much more Bespoke and Coachbuild merchandise. These areas of our enterprise really set us aside, and I’m exceptionally pleased with them.

“I want Chris Brownridge the easiest as he takes the helm of this excellent marque. The staff now we have constructed over the past 14 years consists of a number of the most proficient, devoted and modern minds within the luxurious and automotive industries. I’m assured that, collectively, they’ll add additional outstanding chapters to the extraordinary story of an organization like no different on the earth.”

His successor Chris Brownridge has spent virtually 30 years with the BMW Group, beginning as a graduate in 1995. Previous to his present place of CEO, Chris has been a member of the UK Board in varied roles since 2011, together with gross sales director BMW UK, BMW UK advertising and marketing and MINI regional director for UK and Eire.