Škoda UK is teaming up with Chelsea Ladies to spice up engagement with feminine audiences and showcase the model’s vary of vehicles.

Škoda branding can even seem on signage and ads at each Stamford Bridge and Kingsmeadow grounds the place Chelsea Ladies play, whereas a further programme of digital actions will see unique content material showing throughout Chelsea Ladies’s and Škoda UK’s social media channels.

Workforce gamers and workers can even have entry to Škoda’s acclaimed vary of all-electric Enyaq SUV and Coupé fashions on the coaching floor in Cobham. This contains Academy gamers and workers for whom transport can typically be a problem.

The partnership represents the model’s first enterprise into ladies’s soccer. The game has grown exponentially in recent times, helped by high-profile performances by each golf equipment and the England nationwide crew, which reached the ultimate of the 2023 FIFA Ladies’s World Cup.

The model has already championed skilled feminine biking via its partnership with main biking races such because the Tour de France Femmes. Škoda additionally launched the DSI Biking Academy in partnership with Britain’s most adorned Paralympian Dame Sarah Storey. The programme helps younger, aspiring feminine riders of their pathway to the elite stage.

Zarah Al-Kudcy, Chelsea Ladies’s business director mentioned: “Škoda has proven a ardour and data for our ladies’s crew since we first met them. They completely align to the values of our crew, and I stay up for seeing the partnership come to life as we each proceed to push the boundaries of our manufacturers.”

Kirsten Stagg, head of selling, Škoda UK mentioned: “Škoda is proud to companion with Chelsea Ladies, an organisation of true pioneers. 

“From trailblazing coaches and distinctive gamers, to the charitable work of the Chelsea Basis and the thrilling attacking recreation which retains followers on the sting of their seats – this can be a membership that embraces prospects and pushes boundaries.

“At Škoda, we share this philosophy as we goal to be a daring companion to our drivers that provides them the boldness and inspiration to go slightly additional.

“Like the remainder of the nation, I’ve been personally impressed by the event of ladies’s soccer over the previous couple of years and I’m excited that Škoda will be capable to play its half in additional rising the platform with Chelsea Ladies and inspiring extra folks to discover what’s doable with their lives.”