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Britain’s drivers cemented their desire for monochrome automobiles as gray topped the brand new automobile color chart for the sixth yr in a row, in response to the most recent figures revealed right this moment by the Society of Motor Producers and Merchants (SMMT)
Britain’s drivers cemented their desire for monochrome automobiles as gray topped the brand new automobile color chart for the sixth yr in a row, in response to the most recent figures revealed right this moment by the Society of Motor Producers and Merchants (SMMT). Boasting a market share of greater than 1 / 4 (26.8%), greater than half one million (509,194) gray automobiles had been registered in 2023, with volumes rising 22.6% as the brand new automobile market loved its finest yr because the pandemic.1
Finishing the rostrum, black and white held second and third place, additionally for the sixth consecutive yr, and recorded their finest volumes since 2019. Virtually two thirds (63.5%) of all new automobiles becoming a member of UK roads in 2023 had been decked in monochrome, whereas blue rose 10.9% to take fourth place and crimson remained in fifth – though it additionally recorded its lowest market share since 2005 and has seen its recognition steadily decline since 2019.2
Whereas Britain clearly has a desire for monochrome automobiles, drivers decided to stamp their fashion on their motor had been ready to select from quite a lot of color variations, with maroon, pink and cream remaining on the area of interest finish of the color palette – comprising simply 604 registrations mixed. Orange, bronze, turquoise and brown fell in recognition in contrast with 2023 volumes.3
Inexperienced, nonetheless, skilled a comeback, reaching its highest quantity since 2005 at 53,426 items and a market share of two.8%, the very best since 2004.4 Whereas the color might have environmentally pleasant associations, ‘zero emission automobiles’ reaching Britain’s roads in document numbers final yr adopted the identical gray color development as their inside combustion engine counterparts.
Gray additionally remained the preferred alternative throughout nearly all of segments, together with the three bestsellers – supermini, twin function and decrease medium. Three segments went towards the grain, with black the favoured shade amongst govt automobiles and luxurious saloons, and white showing because the best choice for the multi-purpose section.
Fleets, which drove funding within the new automobile market in 2023, additionally favoured monochrome, with gray making up greater than 1 / 4 (26.9%) of all registrations.5 Non-public gross sales noticed extra variation, brightening up roads as they had been marginally extra more likely to go for a inexperienced or yellow tint over fleets, with 29,919 and 6,964 items registered respectively.
The British areas had been unanimous in desire for gray, with white rating because the second hottest within the Channel Islands, Northern Eire and Scotland. Black was the second hottest in England, Wales and the Isle of Man.
Strathclyde proved one of the best place to play the ‘yellow automobile’ sport, rating essentially the most registrations of the intense shade, with 677 bought within the space and, whereas orange wasn’t fairly the brand new black in Cheshire, drivers there registered essentially the most automobiles on this color of any county, at 1,140 items.6 Berkshire was residence to a couple of in 10 of pink automobiles registered (22 items) and was additionally the highest spot for crimson motors at 8,034 items. Drivers in Larger London snapped up extra inexperienced automobiles than some other county (3,650).
SMMT Chief Govt, Mike Hawes, mentioned,
2023 was a bumper yr for the British new automobile market, as consumers continued to gravitate in direction of acquainted monochrome hues for an additional yr – at the same time as ever extra motorists embrace new applied sciences. Automotive producers have diligently expanded their choices, with an enormous choice of color choices obtainable throughout tons of of fashions and 1000’s of specification choices. The intensive selection permits drivers flexibility in selecting a tint that embodies their individuality and elegance.
1 Gray automobiles registered in 2022: 415,199 items; New automobile registrations, full yr 2023: 1,903,054
2 Pink market share, 2005: 7.3%
3 Orange automobiles registered in 2023: 16,677 items
4 Inexperienced automobile market share 2004: 4.6%; Inexperienced automobile market quantity 2005: 61,453
5 Gray fleet automobile registrations in 2023: 280,480 items
6 Black was the second hottest automobile color in Cheshire, with 23,529 registrations
SOURCE: SMMT
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