The origin of the Lexus title is a subject of curiosity. Initially, there have been over 200 options for potential names, however the actual supply of the title stays unsure. One principle means that it’s derived from “luxurious exports to the US,” however the firm has not confirmed this. In keeping with Lexus, the title has roots in Greek and Latin, symbolizing magnificence and language.

When it comes to branding, Lexus unveiled its recognizable emblem in 1988. The brand contains a stylized “L” enclosed in an oval with a metal grey end. The colour selection represents creativity, perfection, sophistication, and modernity. Apparently, the form of the “L” doesn’t match the font used within the model’s full title.

The corporate explains that the emblem was designed to mirror the graceful, aerodynamic qualities of Lexus automobiles. Its form follows a exact mathematical components and incorporates easy, ovular curves. The logo was created by Molly Designs and Hunter Communications.

Whereas the origin of the symbol will not be notably thrilling, the story behind the Lexus title is intriguing. In 1986, New York-based model consultancy Lippincott & Margulies, commissioned by Workforce One (Toyota’s promoting unit for its luxurious model), was tasked with growing an acceptable title. Surprisingly, “Lexus” was not the primary title proposed. Initially, Lippincott & Margulies offered Toyota with an inventory of 219 potential names, and “Lexus” didn’t seem on that record. The frontrunner on the time was “Alexis,” which later advanced into “Lexis” and eventually turned “Lexus.” This title prevailed over different contenders corresponding to Verone, Chaparel, Vectre, and Calibre.

Two fundamental theories persist concerning the which means of the Lexus title: that it’s an acronym for “luxurious exports to the US” and that it’s a mixture of “luxurious” and “magnificence.” Nonetheless, Workforce One states that the title was not meant to have a particular which means.

Nonetheless, based on Lexus’ web site, the title is a mix of assorted root phrases. It incorporates “luxus” and “luxe,” which imply magnificence and sumptuousness in Latin and French, respectively. Moreover, it contains “lexicon,” which signifies language and phrases in Greek. The result’s a contemporary, distinctive phrase that conveys luxurious throughout completely different languages.

That’s the ‘official’ story.

However we ask did the inspiration boil right down to this ONE image??? They DESPERATELY needed to hammer Mercedes-Benz greater than anybody else.

What are YOUR ideas?