Tesla has began a brand new e mail marketing campaign to encourage Tesla house owners with the Full Self-Driving (FSD) bundle to improve to a brand new automotive and switch the FSD bundle.

The phrases of the switch and the e-mail marketing campaign make it clear that what CEO Elon Musk introduced as an “provide of amnesty” is nothing greater than Tesla pulling a requirement set off to spice up gross sales.

Elon Musk as soon as stated that Tesla would all the time try to do the suitable factor:

We all the time attempt to do the suitable factor [at Tesla]. We actually care about that. Once we make errors, it’s simply because we have been being silly or silly or no matter.

When he introduced final week that Tesla would enable the switch of an FSD bundle to a brand new car, we thought for a second that Tesla would lastly be doing the suitable factor with this case:

Yeah, it is a query we get requested rather a lot. So, we’re excited to announce that, for Q3, we will likely be permitting switch of FSD.

However it rapidly began to sound extra like a requirement set off than an try to do the suitable factor.

Musk rapidly adopted up his assertion by making it clear that it is a “one-time” provide that can finish by the tip of the quarter:

This can be a one-time amnesty, so it must be — you might want to reap the benefits of it in Q3, however — or a minimum of place the order in Q3 inside — inside cheap supply time frames. So, yeah, yeah, yeah, hope this makes folks blissful. However wish to — I imply, it is a one-time factor, OK?

Tesla has now began to ship out an e mail marketing campaign to house owners of the FSD bundle to promote the FSD switch alternative:

The e-mail and the phrases verify that consumers have to take supply of a brand new car by September 30, which is the tip of the quarter and the final alternative for Tesla to acknowledge a delivered automotive as income.

Listed below are the eligibility phrases:

• Have your new Tesla car delivered between July 20, 2023, and September 30, 2023
• Have ordered your new Tesla car configured with FSD functionality
• Be the authorized proprietor and registrant of the present car with Full Self-Driving functionality bought outright
• Have the present car and the brand new car on the identical Tesla Account
• Conform to all extra phrases and situations

Many Tesla house owners have been asking for the aptitude to switch their FSD bundle to a brand new automotive or be provided a refund as a result of after they purchased the bundle, they have been instructed that it will ultimately end in them having a completely self-driving car that might achieve worth.

Seven years after Tesla made that promise and began promoting the bundle with the promised self-driving functionality, the automaker has but to ship on it.

A few of these early house owners at the moment are searching for a brand new automotive, and after they go to commerce it in for a brand new Tesla, the automaker affords them a fraction of what they paid for the FSD bundle, although it by no means delivered the primary function promised underneath that bundle.

Electrek’s Take

That’s not the suitable factor. That’s vaguely disguising a requirement set off as the suitable factor. The proper factor can be an open provide to have the paid FSD bundle transferred to any new car till Tesla can really ship on its promise.

I might additionally provide refunds to those that need them.

However underneath its present kind, with a deadline on the finish of the quarter, this is rather like any Tesla end-of-the-quarter incentive. It’s a requirement set off. Tesla isn’t attempting to do the suitable factor with this transfer; it’s simply attempting to promote extra automobiles.

You’ll be able to’t promote a product, not ship it, and purchase it again from prospects for a fraction of what they paid. That’s simply not the suitable factor.

So Elon, have been you severe while you stated that Tesla all the time goals to do the suitable factor? Is Tesla being silly or silly or no matter?