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Lucid Motors representatives have been noticed at a Tesla Supercharger location in California, following a startling development within the trade.
As increasingly more automakers have entered the EV market, the problem of attracting new clients has turn into more and more obvious. Maybe nowhere has this been seen greater than on the earth’s two largest markets, China and the US. The Chinese language EV market is definitely one of the aggressive on the planet, and within the U.S., many shoppers stay skeptical of EV expertise broadly. These hurdles have introduced a number of manufacturers to a typical location, Tesla Superchargers.
Automakers globally are coming to Tesla Supercharger areas to supply check drives to Tesla house owners. Paired with aggressive gross sales techniques and enterprise playing cards, these salesmen try to persuade house owners to commerce of their present Tesla autos and change to a competing providing.
Most not too long ago, a bunch of Lucid Motors representatives, alongside a Lucid Air sedan, have been noticed doing simply that at a Supercharger in West Hollywood, California. This unusual incidence was noticed by Ryan Zohoury on Twitter late final week.
Lucid is severely so determined to promote automobiles. They despatched somebody to a Supercharger to try to get folks to join check drives however no person was 😬💀 pic.twitter.com/SsuVCZfRQo
— Ryan Zohoury (@RyanZohoury) Might 6, 2023
Sadly, this isn’t the primary time rival manufacturers have come to a Tesla Supercharger to draw enterprise. Earlier this yr, Cadillac representatives have been noticed giving check drives within the new Cadillac Lyriq in China. Neither Normal Motors nor Tesla China have been obtainable to touch upon the incidence.
This aggressive gross sales tactic places Tesla house owners and Tesla itself in a singular and barely uncomfortable place. Purposely, Tesla Supercharger areas are open to the general public and are sometimes positioned adjoining to high-traffic areas, reminiscent of malls, procuring facilities, and even gasoline stations. But regardless of this public entry, many Tesla house owners have shared their distaste for being approached to check drive autos whereas they cost.
At the moment, neither Tesla nor Elon Musk has commented on this buyer poaching tactic, however because the technique is seemingly rising in reputation, they could be known as on to react. Hopefully, competing automakers can restrict gross sales techniques to gross sales areas sooner or later, however with the present competitiveness of the market, it stays unclear if that may occur.
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